Featured Stories

KeVita builds the next generation of health and wellness beverages

KeVita reveals a new brand extension coming this fall
By Stephanie Cernivec
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Within the beverage industry, one trend exists that generally spans every category: health and wellness.


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Smart Snacks in School nutrition standards take effect

Some high schools fear new standards could cause revenue losses
By Stephanie Cernivec
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Last month, the U.S. Department of Agriculture (USDA) initiated its new Smart Snacks in School nutrition standards, which affect the sale of foods and beverages that are not part of federally supported meals programs.


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Golazo focuses on flavor and functional ingredients

Energy and sports drink company capitalizes on soccer ties
By Jessica Jacobsen
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After the 2014 FIFA World Cup, soccer fans have seen their fair share of golazos — the Spanish and Portuguese word for brilliant goals.


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Energy positioning from other segments impacts energy category

Natural and organic varieties remain niche, but offer growth options
By Jessica Jacobsen
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As beverage manufacturers get more creative in their product development, more beverages seem to be blurring category lines. One category that has been both aided and challenged by this multi-platform approach is the energy drink category.


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Beverage consumers want emotional connections with brands

Word-of-mouth recommendations via social media are most trusted by consumers
By Jennifer Haderspeck
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Do you remember the 1995 Budweiser commercial with three frogs croaking the syllables in the brand’s name? How about the 2010 Folgers commercial in which a young woman tells her father about her recent engagement over a cup of coffee?


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PepsiCo Americas Beverages pushes forward with innovations

New beverages, fountain systems designed with customers, consumers in mind
By Jessica Jacobsen
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Among the iconic, long-standing TV programs that Americans tune in to, one factor can be vital to their longevity: evolution. In “The Simpsons,” Lisa goes from always wanting a pony as a pet to being a vegetarian and a mini-activist, whereas Walter White went from being a desperate chemistry teacher to a drug lord in “Breaking Bad.”


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2014 State of the Industry: Carbonated soft drinks

CSD brands seek alternative sweeteners
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The current economic climate coupled with governmental and consumer concerns about health and wellness created a tough environment for the carbonated soft drinks (CSDs) market this year, according to analysts.


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Foodservice operators promote premium beverage options for increased margins

Fountain dispenser innovations bring excitement to channel
By Jessica Jacobsen
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Whether overcoming residuals from the economic recession or more immediate factors, the foodservice channel has faced its share of challenges in recent years.


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Rooibee Red Tea debuts kids line

Brand also announces upcoming essence waters line
By Stephanie Cernivec
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Most small-business owners see the world through rose-colored glasses when launching their companies, optimistic that their new ventures will succeed and thrive. In the case of Rooibee Red Tea, Louisville, Ky., this optimism has produced strong results.


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Drink mixes capitalize on flavor trends

Incorporation of different beverage categories gives drink mixes multiple growth opportunities
By Jessica Jacobsen
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Although the term mixologist is commonly referenced in association with alcohol products, innovations within the drink mix category are allowing consumers to become mixologists in the non-alcohol arena.


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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

Podcasts

Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

BI August 2014 cover

2014 August

The August 2014 Beverage Industry includes a cover story on KeVita, as well as articles about beverage consumers, natural and organic varieties, smart snacks, and more. Check it out today!

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Best Beverage Categories

Which beverage category will perform the best in the second half of 2014?
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THE BEVERAGE INDUSTRY STORE

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!

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