“Innovation” is a word used often across numerous markets, but what does it mean in the beverage industry? 

“Fresh” can be a relative term to people as they describe what it means to them. 

 Although Bolthouse Farms, Bakersfield, Calif., has been producing carrots since 1915, it first entered the beverage marketplace in 2003.  

 According to New York-based market research firm Nielsen, alcohol drinks packaged in a pouch — many of which are marketed as frozen cocktails — approached $200 million in annual sales in measured channels through Aug. 18, 2012.  

 Dairy alternative drinks are becoming so mainstream that they might soon deserve their own name, says David Sprinkle, research director and publisher of Packaged Facts, Rockville, Md.  

Function has added a new dynamic to the beverage landscape, which has allowed beverage-makers to explore new ingredients, package sizes and innovative products. 

When describing many of the former leaders of The Coca-Cola Co., for Muhtar Kent, chairman and chief executive officer of the Atlanta-based company, the words that come to mind are “constructively discontent.”

The United States received the name “the melting pot” in the 18th century by welcoming a diverse mixture of people into the country and melding them into one common culture. 

In these times when budgets are tight, many consumers are finding that private label bottled waters quench their thirst just as well as branded waters. 

Premium gas prices might cause consumers to flinch, but when it comes to the spirits category, they’re not afraid of premium prices.