American consumers are thirsting for water like never before. Behind soft drinks, bottled water is currently the No. 2 non-alcohol beverage category by sales and has amassed $12.7 billion in sales, up 6.9 percent, in U.S. supermarkets, drug stores, mass merchandisers, gas and convenience stores, military commissaries, and select club and dollar retail chains for the 52 weeks ending May 17, according to data from Information Resources Inc. (IRI), Chicago.
Consumers know that consuming fruits and vegetables is important, but nearly half believe they do not consume enough, according to a 2014 infographic from the Produce for Better Health Foundation (PBH), Hockessin, Del.
Recently, plant-based dairy alternatives such as almond milk and coconut milk are taking their success mainstream. Although soy milk has been an option available at major coffeehouses for years, only recently did almond and coconut milk begin making an appearance.