Despite the fact that tea market sales have remained relatively flat, there have been small pockets of growth in the $6.1 billion ready-to-drink (RTD) tea category, which saw a compound annual growth rate (CAGR) of 2.2 percent from 2013-2018, noted Los Angeles-based IBISWorld’s December 2018 report titled “RTD Tea Production in the US” in the June issue of Beverage Industry.
According to the New York-based Tea Association of the USA Inc., Americans consumed more than 84 billion servings of tea in 2019. The tea category offers a “rainbow of options,” including bagged, bottled, loose-leaf, hot, iced and cold brew.
Lipton ready-to-drink (RTD) tea, manufactured and marketed as part of the Pepsi Lipton joint venture between Unilever and PepsiCo, released two new green tea varieties: Watermelon and White Peach.
Back label tells brand story and communicate product attributes
February 10, 2020
The redesigned packaging reinforces Founder Milo Carlton’s philosophy of using high-quality, natural ingredients, listening to customers and never sacrificing on taste.
Larceny Kentucky Straight Bourbon Whiskey launched a new augmented reality app. Atay Ice Tea unveiled its Cleansing Spicy Lemon Ginger. Busch Beer and Big Buck Hunter are teaming up to support wildlife conservation.
New ‘Fast & Furious’-themed cans available this summer
July 2, 2019
As part of the Pepsi Lipton Tea partnership, a joint venture between Purchase, New York-based PepsiCo and London-based Unilever, Brisk Iced Tea is partnering with Universal Pictures for this summer’s release of “Fast & Furious Present: Hobbs & Shaw” in theaters Aug. 2, starring Dwayne “The Rock” Johnson and Jason Statham.