Perrier, evian partner with designers for inspiration
November 16, 2015
Perrier Sparkling Natural Mineral Water released its newest line of limited-edition packaging designs for the second installment of the brand’s “Inspired by Street Art” collection.
DRY tastemakers of gourmet sparking beverages, unveiled a new look for its line of craft beverages designed to better reflect the brand’s premium flavor profiles and upscale, culinary taste experience.
Variety pack mixes existing hard cider with new premium flavors
June 15, 2015
Heineken USA's Strongbow Hard Apple Cider brand launched a new variety pack that mixes some of its existing hard cider favorites with new premium flavors, the brand says.
Redesigned bottle to serve as an icon for the brand’s future
June 15, 2015
After 36 years on the market, Pernod Ricard USA's Absolut Vodka brand is launching a redesigned bottle intended to serve as an icon for the brand's future.
Copper Moon Coffee to launch 100 percent compostable coffee pod
June 15, 2015
Heineken USA's Strongbow Hard Apple Cider brand launched a new variety pack that mixes some of its existing hard cider favorites with new premium flavors, the brand says.
Choosing a packaging format can be one of the most important decisions a beverage-maker will make, notes Ron Skotleski, director of marketing at Crown Beverage Packaging North America, a division of Crown Holdings Inc., Philadelphia.