For the launch of its Homestead Double Barrel Bourbon and entry into the bourbon category, Homestead American Whiskey partnered with Saxco International LLC to create packaging for the new product.
The Edrington Group has repackaged its Brugal Rum brand in a new glass bottle that is more suitable for bottle manufacturing and high-speed bottling lines, the company says.
Packaging is as nuanced as the culture it speaks to. Its solutions are shaped by shifts in popular culture, scientific breakthroughs, and the marketer’s need to fill their pipeline with a steady stream of groundbreaking innovation. A consumer need can even ignite a whole new category.
Zevia, a zero-calorie soda, released its Cola, Cherry Cola, Cream Soda, Ginger Ale, Ginger Root Beer and Grape varieties in four-packs of 12-ounce glass bottles in the natural channel.