When Madonna sang, “You know that we are living in a material world, and I am material girl,” the American singer could not have foreseen that her “Material Girl” song would eventually characterize her in the mainstream media. Although Madonna was not singing about glass, aluminum or plastic, these primary packaging materials, like the 1984 pop hit, have become classics.
When you buy a gift, how it is wrapped matters. It’s one of the reasons I like to shop at Von Maur, as the retailer provides free gift wrapping and free shipping to anywhere in the United States.
Founded in the 15th century, Hacker-Pschorr recently received a 21st century face-lift with a modern packaging redesign in the United States, the company says. The redesign was aimed to enhance the packaging’s quality and appearance and affected the brand’s entire line of packaging, including bottle labels and cases.
Limited-edition packaging design featured as part of It's Mine program
March 15, 2016
For the first time, Diet Coke released millions of unique package designs with the launch of the Diet Coke It’s Mine program. The innovative initiative, a continuation of the brand’s Get A Taste campaign, launched Feb. 1.
Packaging redesign features new turkey illustration
January 15, 2016
Wild Turkey debuted a new look for its range of premium bourbon and rye whiskies. The company says the new look better reflects its core values, while making no changes to the liquid inside the bottle.
Ketel One, Big Red offer limited-edition anniversary packaging
January 15, 2016
To commemorate 325 years of distilling at Nolet Family Distillery, Ketel One vodka announced the release of a limited-edition bottle. The 1-liter bottle now is available nationwide.
For the first time since the brand’s inception more than 80 years ago, Stoli Vodka revealed a completely redesigned bottle and packaging for the full range of Stolichnaya Premium Vodka products.
Following up on its limited release in February, Sparkling Ice’s Orange Mango Kevin Durant bottle will be available while supplies last nationwide beginning in January.
Freedonia study finds glass bottles to lose market share
December 15, 2015
Demand for wine packaging in the United States is projected to reach $2.9 billion by 2019, according to a new study from New York-based Freedonia titled “Wine Packaging.” Growth will benefit from continued favorable gains in domestic wine consumption and production as well as increases in disposable personal income, the market research firm states. In the United States, wine is becoming more prevalent as an accompaniment to meals at home rather than a beverage consumed at restaurants or special events. Opportunities for related packaging will benefit from the importance of packaging both as a marketing tool and for its ability to enhance the perception of wine quality.