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Articles Tagged with ''hard cider''
When it comes to the overall alcohol market, manufacturers not only are analyzing their own brand sales but also the respective categories in which they compete. For the beer category, hard ciders are offering consumers an entry point into this multibillion dollar industry, experts note.
Vermont Hard Cider Co. LLC, Middlebury, Vt., released its new Woodchuck Hopped Apple hard cider exclusively on draft in bars, pubs and restaurants across the United States.
Vermont Hard Cider Co. LLC introduced the third cider in its Cider Cellar Series: Chocolate.
On-premise ale and cider sales were on the rise in the third quarter of 2013, reports Restaurant Sciences LLC, Newton, Mass. Ale sales grew 2 percent and cider sales grew 39 percent compared with the prior-year period, it reports. Comparatively, nationwide on-premise lager sales were down 7 percent compared with the third quarter of 2012, it adds.
The Boston Beer Co. introduced Angry Orchard Cinnful Apple hard cider for the fall and winter seasons.
Congressmen Earl Blumenauer, D-Ore., and Chris Collins, R-N.Y., introduced the bipartisan Cider Industry Deserves Equal Regulation (CIDER) Act. The act would amend the section of the tax code that deals with wine and related beverages to allow hard cider-makers increased flexibility in their final products without potentially facing increased tax liability.
Strongbow, a brand of Heineken USA, White Plains, N.Y., launched its “Golden Hour” on-premise, retail and event activation for the summer. The cider brand will act as a catalyst for spur-of-the-moment experiences to excite consumers of legal drinking age and encourage them to create their own “Golden Hour” celebrations with Strongbow, it says.
Anheuser-Busch, a wholly owned subsidiary of Anheuser-Busch InBev, entered the U.S. cider market with Stella Artois Cidre.
On May 6, Craft Brew Alliance will launch a new brand of hard cider.