- THE MAGAZINE
- CATEGORY FOCUS
- BEVERAGE R&D
There’s no denying that this time of year can be quite busy.
Inspired by the European tradition of elderflower cordials, The Boston Beer Co. launched Angry Orchard Elderflower Cider.
On May 6, Craft Brew Alliance will launch a new brand of hard cider.
Anheuser-Busch, a wholly owned subsidiary of Anheuser-Busch InBev, entered the U.S. cider market with Stella Artois Cidre.
Strongbow, a brand of Heineken USA, White Plains, N.Y., launched its “Golden Hour” on-premise, retail and event activation for the summer. The cider brand will act as a catalyst for spur-of-the-moment experiences to excite consumers of legal drinking age and encourage them to create their own “Golden Hour” celebrations with Strongbow, it says.
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This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.