Hard seltzer, canned wine expected to be top growers, Nielsen reports
July 1, 2019
The Fourth of July holiday is around the corner and that has consumers stocking up on their favorite foods and beverages. When prognosticating about which beverages consumers will reach for this holiday, New York-based Nielsen analyzed the performance of numerous beverage alcohol categories and segments.
The variety pack contains six cans of Crispin Rosé; three cans of Crispin Brut; and three cans of Pearsecco and is available nationwide for a suggested retail price of $16.99.
In the United States, the hard cider market has experienced its shares of ups and downs. According to Information Resources Inc. (IRI), the hard cider market was up 7.4 percent in case sales for the 52 weeks ending Dec. 30, 2018, in total U.S. multi-outlets, including convenience stores. This marks a notable change for the market, which was down 3.1 percent in dollar sales during the same time period in 2017.
Crispin Cider Co., a division of Chicago-based MillerCoors, continues to innovate with the debut of a new variety pack of 12-ounce slim cans, now available nationwide. Among the featured flavors are portfolio staples Crispin Rosé and Crispin Brut, along with its new flavor, Crispin Pearsecco.