Hard cider brand encourages consumers to drink over ice
April 7, 2015
Strongbow Hard Apple Cider, a brand of White Plains, N.Y.-based Heineken USA, is gearing up to hit the refresh button on summer from May through August with a fully integrated 360-degree program that invites shoppers to experience Strongbow at its “bestest” when it is served over ice.
The Boston Beer Co.’s Angry Orchard brand recently released two new hard ciders: a year-round offering and seasonal variety. Hop’n Mad Apple joins the year-round portfolio as the brand’s first hopped cider.
With a call-out in a phrase like “as American as apple pie,” it is not a surprise that apple has become a staple in the American diet. However, apple’s popularity does not end with food selections. The fruit also has found a home within the beverage space.
Hard cider company also adds 2 California distributors
December 22, 2014
Sonoma Cider, Healdsburg, Calif., added two new members to its sales team. James Williams was appointed senior vice president of sales overseeing six sales team members, and Ken Komar was named vice president of sales for the company’s Central territory, including Illinois, Indiana, Michigan, Minnesota, Missouri, Ohio and Wisconsin.
Technomic highlights top beer, wine, spirits brands
November 24, 2014
The night before Thanksgiving tends to be one of the busiest nights for bars and restaurants. This year Chicago-based Technomic Inc. foresees big sales on-premise for some of the fastest-growing beer, wine and spirits brands.
New Heineken USA ad recommends serving cider over ice
October 3, 2014
Strongbow Hard Apple Cider, a brand of Heineken USA, White Plains, N.Y., launched a new marketing campaign, “Cider at its Bestest.” The new, national campaign explains to consumers that Strongbow is best served over ice and includes the brand’s first U.S. TV spot, “Slow Motion Horse.”