Articles Tagged with ''Heineken''

Heineken launches limited-edition holiday 12-pack

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Heineken USA launched its “Celebrate Together” holiday program at retailers earlier this month.


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Heineken launches retail program for football parties

Former NFL wide receiver Keyshawn Johnson tapped to offer entertaining tips
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Heineken USA, White Plains, N.Y., announced its new “Bring Your Sunday Best” retail program featuring its Heineken, Dos Equis, Newcastle Brown Ale, Strongbow Cider and Tecate brands.


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Heineken’s holiday program invites consumers to ‘Celebrate Together’

Beer brand releases holiday packaging as part of promotion
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White Plains, N.Y.-based Heineken USA, a subsidiary of Heineken International BV, announced this year’s “Celebrate Together” holiday program scheduled to hit retail outlets beginning Nov. 1. At the center of the program, limited-edition bottle labels and promotional packaging on Heineken Lager 12-packs will be available to enhance the holiday experience and drive repeat visits to retail outlets throughout November and December, the company says.


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Carrying the Heineken ‘Stars’

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In conjunction with the launch of the Star bottle for its Heineken and Heineken Light brands, Heineken USA also introduced new secondary packaging for the brands’ six-, 12-, 18- and 24-packs


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Newcastle Winter IPA

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Heineken USA announced the first national launch of its limited-edition Newcastle Winter IPA.


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Heineken launches new bottle design

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Heineken USA, White Plains, N.Y., redesigned its signature green bottle. As the company’s first bottle change since 1946, the “Star Bottle” is set to launch in select markets in New York state this month and nationally beginning in March 2013.


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Tecate Michelada

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Heineken USA Inc., a subsidiary of Heineken International BV, launched Tecate Michelada in 16-ounce cans in the western and central regions of the United States.


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Heineken gives consumers a taste of Mexico

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Heineken USA released its limited-edition Beers of Mexico variety pack in 12- and 24-pack options. 


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Beer Capitol serves a 'beer city'

Beer Capitol Distributing taps into Milwaukee-area traditions
By Jennifer Zegler
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 Summer is usually prime time for beverage sales.  


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Heineken USA honors distributors for responsible consumption efforts

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Heineken USA, White Plains, N.Y., honored Harbor Distributing LLC, Anaheim, Calif., and Mission Beverage Co. , Los Angeles, with its fifth annual 1864 Award for Responsibility, which recognizes partners that embrace the values of moderation and responsibility. The awards were presented at Heineken USA’s annual National Distributor Conference in Atlanta last week.


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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

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Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

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2014 August

The August 2014 Beverage Industry includes a cover story on KeVita, as well as articles about beverage consumers, natural and organic varieties, smart snacks, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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