Articles Tagged with ''Heineken''

Brands move out of beverage zone with new collaborations

Heineken releases limited-edition jeans, Gruppo Campari launches 2014 calendar

Best known for its Koma Unwind relaxation drinks and shots, Bebida Beverage Co. (BeBevCo) is taking its expertise into a whole new category: ice cream.


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Heineken launches new global responsibility campaign

‘Dance More, Drink Slow’ movement involves Dutch DJ Armin van Buuren

Heineken USA Inc., a White Plains, N.Y.-based subsidiary of Heineken International BV, launched a new global responsibility campaign designed to make moderate alcohol consumption aspirational.


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Heineken launches limited-edition holiday 12-pack

Heineken USA launched its “Celebrate Together” holiday program at retailers earlier this month.


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Heineken launches retail program for football parties

Former NFL wide receiver Keyshawn Johnson tapped to offer entertaining tips

Heineken USA, White Plains, N.Y., announced its new “Bring Your Sunday Best” retail program featuring its Heineken, Dos Equis, Newcastle Brown Ale, Strongbow Cider and Tecate brands.


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Heineken’s holiday program invites consumers to ‘Celebrate Together’

Beer brand releases holiday packaging as part of promotion

White Plains, N.Y.-based Heineken USA, a subsidiary of Heineken International BV, announced this year’s “Celebrate Together” holiday program scheduled to hit retail outlets beginning Nov. 1. At the center of the program, limited-edition bottle labels and promotional packaging on Heineken Lager 12-packs will be available to enhance the holiday experience and drive repeat visits to retail outlets throughout November and December, the company says.


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Carrying the Heineken ‘Stars’

In conjunction with the launch of the Star bottle for its Heineken and Heineken Light brands, Heineken USA also introduced new secondary packaging for the brands’ six-, 12-, 18- and 24-packs


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Newcastle Winter IPA

Heineken USA announced the first national launch of its limited-edition Newcastle Winter IPA.


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Heineken launches new bottle design

Heineken USA, White Plains, N.Y., redesigned its signature green bottle. As the company’s first bottle change since 1946, the “Star Bottle” is set to launch in select markets in New York state this month and nationally beginning in March 2013.


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Tecate Michelada

Heineken USA Inc., a subsidiary of Heineken International BV, launched Tecate Michelada in 16-ounce cans in the western and central regions of the United States.


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Heineken gives consumers a taste of Mexico

Heineken USA released its limited-edition Beers of Mexico variety pack in 12- and 24-pack options. 


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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.

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Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

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BI January 2015 cover

2015 January

The January 2015 Beverage Industry includes a cover story on our bottler of the year, Pepsi-Cola Bottling Co. of Luverne, as well as articles about juice drinks, the 2015 New Product Development Outlook, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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