Articles Tagged with ''Heineken''

Newcastle brings back Werewolf Blood-Red Ale

Heineken reports seasonal was its top-selling limited-edition beer last year
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White Plains, N.Y.-based Heineken USA’s Newcastle beer brand is resurrecting its Werewolf Blood-Red Ale for the 2014 Halloween season. The company reports that the brew was its top-selling imported, limited-edition beer last year.


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Heineken releases city-themed six-pack

New packaging design encourages consumers to explore their cities
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To kick off the summer, Heineken USA released six special-edition bottles inspired by the popular global destinations New York, London, Berlin, Amsterdam, Rio and Shanghai.


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Beverage brands design special-edition packages for summer

Big Red Soda partners with "Transformers" movie, Riunite wine goes patriotic for charity
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To kick off the summer, Heineken USA released six special-edition bottles inspired by the popular global destinations New York, London, Berlin, Amsterdam, Rio and Shanghai.


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Beverage brands toast spring celebrations through marketing

Campaigns, new products celebrate Mother's Day, FIFA World Cup, World Water Day
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The night before having surgery, consumers often savor a full meal and drink in preparation for the next few hours of fasting.


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Heineken unveils ‘Open Your Summer’ promotion

Beer brand launches 6 limited-edition, city-themed labels
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White Plains, N.Y.-based Heineken USA unveiled the details of its “Open Your Summer” program, which is designed to reward consumers and build on the excitement of summer’s celebrations.


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Heineken phases out original Strongbow Hard Cider recipe with new flavors

Strongbow Gold Apple, Honey & Apple varieties also showcase new look
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White Plains, N.Y.-based Heineken USA, which acquired import rights to the Strongbow Hard Cider brand in January 2013, is phasing out the original Strongbow Hard Cider recipe in place of the new Strongbow Gold Apple Hard Cider and Strongbow Honey & Apple Hard Cider. In a blind taste test conducted last year by Rogil Research, both men and women noted that they strongly preferred the new crisp, refreshing flavor profile of Strongbow Gold Apple, the company says.


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Heineken releases 8.5-ounce slim cans

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In time for spring, Heineken USA introduced an 8.5-ounce slim can format. Twelve-packs of these new slim cans began rolling out at retail outlets across the country this month.


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Mexican beers dominate imported beer growth

Dos Equis', Corona's aggressive marketing connects with fans
By Jennifer Haderspeck
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As the economy stabilizes, consumers are trading up for the premium beer offerings available through the imported beers segment, says Edward Hyseh, U.S. research analyst for Euromonitor International, Chicago.


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Brands move out of beverage zone with new collaborations

Heineken releases limited-edition jeans, Gruppo Campari launches 2014 calendar
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Best known for its Koma Unwind relaxation drinks and shots, Bebida Beverage Co. (BeBevCo) is taking its expertise into a whole new category: ice cream.


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Heineken launches new global responsibility campaign

‘Dance More, Drink Slow’ movement involves Dutch DJ Armin van Buuren
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Heineken USA Inc., a White Plains, N.Y.-based subsidiary of Heineken International BV, launched a new global responsibility campaign designed to make moderate alcohol consumption aspirational.


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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

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Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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