Beer brand releases holiday packaging as part of promotion
September 25, 2013
White Plains, N.Y.-based Heineken USA, a subsidiary of Heineken International BV, announced this year’s “Celebrate Together” holiday program scheduled to hit retail outlets beginning Nov. 1. At the center of the program, limited-edition bottle labels and promotional packaging on Heineken Lager 12-packs will be available to enhance the holiday experience and drive repeat visits to retail outlets throughout November and December, the company says.
Heineken USA, White Plains, N.Y., redesigned its signature green bottle. As the company’s first bottle change since 1946, the “Star Bottle” is set to launch in select markets in New York state this month and nationally beginning in March 2013.
Heineken USA, White Plains, N.Y., honored Harbor Distributing LLC, Anaheim, Calif., and Mission Beverage Co. , Los Angeles, with its fifth annual 1864 Award for Responsibility, which recognizes partners that embrace the values of moderation and responsibility. The awards were presented at Heineken USA’s annual National Distributor Conference in Atlanta last week.
Heineken USA, New York City, announced its second annual Black History Month art contest. The brand will provide one consumer of legal drinking age a chance to win $5,000 and an opportunity to have his or her artwork featured in the 2013 Heineken Black History Month advertising campaign, which will span print, digital, point-of-sale and out-of-home advertising nationally in February of next year.
Heineken, Amsterdam, launched the latest phase in its global approach to encourage the responsible consumption of its brands. Organized under the theme “Sunrise belongs to moderate drinkers,” the campaign uses the Heineken brand to deliver and reinforce the message.
The September 2015 issue of Beverage Industry includes a cover story about our Wholesaler of the Year, Andrews Distributing, as well as articles about coffee pods, Geloso Beverage, and sweetener choices in beverages. Check it out today!