Items Tagged with 'Bud Light'

ARTICLES

Beverage brands tackle the Super Bowl head on

Marketing programs engage consumers before and during Big Game

February brings one of the most anticipated events of the sports year: the Super Bowl.


Read More

Budweiser earns second most effective Super Bowl XLVIII ad

Two Budweiser spots appear on Ace Metrix’s list of most effective ads, while two Bud Light commercials make the least effective ads list

Ace Metrix, Mountain View, Calif., revealed the top-performing ads of Super Bowl XLVIII, which honed in on heroes, inspiration and patriotism with the least amount of humor in years, it reports.


Read More

Anheuser-Busch announces Super Bowl XLVIII ad lineup

Bud Light to debut new creative campaign during the big game

St. Louis-based Anheuser-Busch, a subsidiary of Anheuser-Busch InBev (AB InBev), announced that it will debut five ads during the Super Bowl XLVIII broadcast on Fox on Feb. 2. The company’s Bud Light and Budweiser brands will be featured in 3.5 minutes of game-time commercials.


Read More

Bud Light announces lineup for Super Bowl weekend concert series

Headline performances by Foo Fighters, Imagine Dragons and The Roots

Bud Light, the official beer sponsor of the NFL, announced its concert lineup for the four-day weekend during Super Bowl 2014 at the Bud Light Hotel. The lineup includes headline performances by musical artists the Foo Fighters and Imagine Dragons as well as a tribute to New York City’s hip-hop history curated by The Roots. Last month, the brand of St. Louis-based Anheuser-Busch announced that the Bud Light Hotel will take place on a brand-new cruise ship docked in the Hudson River in New York.


Read More

Anheuser-Busch InBev reports Q1 2013 results

Leuven, Belgium-based Anheuser-Busch InBev (AB InBev) reported that its total revenue grew 1.5 percent in the first quarter of 2013, with strong revenue per hectoliter growth of 5.8 percent due to the company’s revenue management initiatives and the premiumization of its brand portfolio in key markets. On a constant geographic basis, revenue per hectoliter grew by 6.9 percent, it reports.


Read More

Bud Light Platinum

Anheuser-Busch, a wholly owned subsidiary of Anheuser-Busch InBev, launched Bud Light Platinum.


Read More

Interactive label

Anheuser-Busch InBev joined forces with Spear to introduce an interactive label for its Bud Light brand.
Read More

Multimedia

Videos

Image Galleries

Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI September 2014 cover

2014 September

The September 2014 Beverage Industry includes a cover story on our Wholesaler of the Year, The Odom Corp., as well as articles about single-cup and iced coffees, cconvenience store growth, vegetable flavors, and more. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Coffee Segments

Which coffee segment will be impacted the most by coffee bean increases?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!

STAY CONNECTED

facebook40 twitter    youtubelinkedgoogle+ icon 40px