Items Tagged with 'Bud Light'

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Bud Light Mixxtail

Anheuser-Busch's Bud Light brand launches Bud Light Mixxtail cocktail-inspired product line featuring Hurricane, Firewalker and Long Island varieties.


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Anheuser-Busch test-launches Bud Light Button

App allows consumers to order cases of beer for delivery with touch of a button

St. Louis-based Anheuser-Busch (AB) is bringing consumers a new way to order and enjoy Bud Light with its Bud Light Button beer delivery app, which it currently is test-launching in the Washington, D.C., market. When using the app, consumers of legal drinking age can order Bud Light with the touch of a button, and they might even have an “Up for Whatever” experience accompany the special deliveries made through the app.


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Budweiser earns second most effective Super Bowl XLVIII ad

Two Budweiser spots appear on Ace Metrix’s list of most effective ads, while two Bud Light commercials make the least effective ads list

Ace Metrix, Mountain View, Calif., revealed the top-performing ads of Super Bowl XLVIII, which honed in on heroes, inspiration and patriotism with the least amount of humor in years, it reports.


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Anheuser-Busch announces Super Bowl XLVIII ad lineup

Bud Light to debut new creative campaign during the big game

St. Louis-based Anheuser-Busch, a subsidiary of Anheuser-Busch InBev (AB InBev), announced that it will debut five ads during the Super Bowl XLVIII broadcast on Fox on Feb. 2. The company’s Bud Light and Budweiser brands will be featured in 3.5 minutes of game-time commercials.


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Bud Light announces lineup for Super Bowl weekend concert series

Headline performances by Foo Fighters, Imagine Dragons and The Roots

Bud Light, the official beer sponsor of the NFL, announced its concert lineup for the four-day weekend during Super Bowl 2014 at the Bud Light Hotel. The lineup includes headline performances by musical artists the Foo Fighters and Imagine Dragons as well as a tribute to New York City’s hip-hop history curated by The Roots. Last month, the brand of St. Louis-based Anheuser-Busch announced that the Bud Light Hotel will take place on a brand-new cruise ship docked in the Hudson River in New York.


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Anheuser-Busch InBev reports Q1 2013 results

Leuven, Belgium-based Anheuser-Busch InBev (AB InBev) reported that its total revenue grew 1.5 percent in the first quarter of 2013, with strong revenue per hectoliter growth of 5.8 percent due to the company’s revenue management initiatives and the premiumization of its brand portfolio in key markets. On a constant geographic basis, revenue per hectoliter grew by 6.9 percent, it reports.


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How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view infographic in PDF format.

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.

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Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

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BI April 2015 cover

2015 April

The April 2015 Beverage Industry includes a cover story on Zevia's natural sweetener, as well as articles on CSDs, whiskey, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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