Articles Tagged with ''Bud Light''

Beverage brands tackle the Super Bowl head on

Marketing programs engage consumers before and during Big Game
February 14, 2014

February brings one of the most anticipated events of the sports year: the Super Bowl.


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Budweiser earns second most effective Super Bowl XLVIII ad

Two Budweiser spots appear on Ace Metrix’s list of most effective ads, while two Bud Light commercials make the least effective ads list
February 4, 2014

Ace Metrix, Mountain View, Calif., revealed the top-performing ads of Super Bowl XLVIII, which honed in on heroes, inspiration and patriotism with the least amount of humor in years, it reports.


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Anheuser-Busch announces Super Bowl XLVIII ad lineup

Bud Light to debut new creative campaign during the big game
January 15, 2014

St. Louis-based Anheuser-Busch, a subsidiary of Anheuser-Busch InBev (AB InBev), announced that it will debut five ads during the Super Bowl XLVIII broadcast on Fox on Feb. 2. The company’s Bud Light and Budweiser brands will be featured in 3.5 minutes of game-time commercials.


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Bud Light announces lineup for Super Bowl weekend concert series

Headline performances by Foo Fighters, Imagine Dragons and The Roots
December 23, 2013

Bud Light, the official beer sponsor of the NFL, announced its concert lineup for the four-day weekend during Super Bowl 2014 at the Bud Light Hotel. The lineup includes headline performances by musical artists the Foo Fighters and Imagine Dragons as well as a tribute to New York City’s hip-hop history curated by The Roots. Last month, the brand of St. Louis-based Anheuser-Busch announced that the Bud Light Hotel will take place on a brand-new cruise ship docked in the Hudson River in New York.


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Anheuser-Busch InBev reports Q1 2013 results

April 30, 2013

Leuven, Belgium-based Anheuser-Busch InBev (AB InBev) reported that its total revenue grew 1.5 percent in the first quarter of 2013, with strong revenue per hectoliter growth of 5.8 percent due to the company’s revenue management initiatives and the premiumization of its brand portfolio in key markets. On a constant geographic basis, revenue per hectoliter grew by 6.9 percent, it reports.


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Bud Light Platinum

February 3, 2012

Anheuser-Busch, a wholly owned subsidiary of Anheuser-Busch InBev, launched Bud Light Platinum.


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Interactive label

November 16, 2011
Anheuser-Busch InBev joined forces with Spear to introduce an interactive label for its Bud Light brand.
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Wine Riot - Chicago

Second Glass hosted Wine Riot in Chicago on May 2 and 3. Wine Riot offered attendees an all-access pass to hundreds of new wines as well as multiple educational sessions about different wine styles and varietals. (Photos by Jennifer Haderspeck)

6/25/14 2:00 pm EDT

Crafting growth: A look into the bourgeoning craft beer market

Learn how the beer segment is performing and where it is heading, what to consider before expanding your markets and innovations that are captivating consumer audiences.

Podcasts

Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

BI July 2014 cover

2014 July

The July 2014 Beverage Industry includes a cover story on the 2014 State of the Industry, as well as articles about PepsiCo Americas Beverages, Rooibee Red Tea kids line, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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