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Items Tagged with 'iced tea'
Brisk, an iced tea brand of Purchase, N.Y.-based PepsiCo, announced the next phase of its Brisk Bodega platform, including a new marketing campaign — "Not Half Bad" — as a part of its efforts to better connect with its core consumer base. The new campaign is the result of ethnographic research on the demographic, which provided insights that Brisk has infused into all of its 2014 activations, according to the brand.
Taco Bell Corp., a subsidiary of Louisville, Ky.-based Yum! Brands Inc., announced that it has taken its PepsiCo partnership to the next level by introducing six new beverage offerings.
As the seasons change, fashion and tabloid magazines jump on the opportunity to highlight the latest fashion trends. In its latest white paper, Chicago-based Euromonitor International uses that same mentality for the beverage marketplace.
All-natural green tea brand Xingtea released its 14 flavors in smaller, 12-ounce cans from Ball Corp.
Smashburger, Denver, announced that it will carry Bethesda, Md.-based Honest Tea’s fresh-brewed organic iced teas at all of its restaurants nationwide. Each Smashburger location will brew a selection of iced teas from the independent operating unit of The Coca-Cola Co.
New Orleans Roast launched same-named iced teas.
Sonic Drive-In, Oklahoma City, launched a new line of freshly brewed green iced teas available in numerous flavors, including five sugar-free flavor mix-ins: peach, mango, raspberry, blackberry and mint.
Waterbury, Vt.-based Green Mountain Coffee Roasters Inc. (GMCR) and Plano, Texas-based Dr Pepper Snapple Group (DPS) have partnered to offer Snapple premium iced teas in K-Cup and Vue packs for Keurig single cup brewing systems.
Last year, sales of tea and ready-to-drink (RTD) tea increased 5.1 percent, reaching $4.3 billion in food, drug, convenience stores and mass merchandisers, excluding Walmart, according to Mintel’s July 2011 “Tea and RTD Teas – U.S.” report.
The Granny Squibb Co. introduced a line of low-calorie, all-natural unsweetened iced teas.