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Sonic Drive-In, Oklahoma City, launched a new line of freshly brewed green iced teas available in numerous flavors, including five sugar-free flavor mix-ins: peach, mango, raspberry, blackberry and mint.
Waterbury, Vt.-based Green Mountain Coffee Roasters Inc. (GMCR) and Plano, Texas-based Dr Pepper Snapple Group (DPS) have partnered to offer Snapple premium iced teas in K-Cup and Vue packs for Keurig single cup brewing systems.
Last year, sales of tea and ready-to-drink (RTD) tea increased 5.1 percent, reaching $4.3 billion in food, drug, convenience stores and mass merchandisers, excluding Walmart, according to Mintel’s July 2011 “Tea and RTD Teas – U.S.” report.
The Granny Squibb Co. introduced a line of low-calorie, all-natural unsweetened iced teas.
In preparation for summer, Anheuser-Busch, a wholly owned subsidiary of Anheuser-Busch InBev, expanded its Michelob Ultra beer brand with the limited-edition launch of Ultra 19th Hole Light Tea & Lemonade.
Dr Pepper Snapple Group launched Snapple Diet Half ‘n Half Lemonade Iced Tea, a blend of lemonade and iced tea made with green and black tea.
Spike Beverage LLC introduced FMF Power, an all-natural power beverage released in collaboration with motorcycle racing brand FMF Racing.
Cintron Beverage Group launched the new visual identity of the brand’s ready-to-drink teas and single-serve fruit juices. Cintron’s portfolio of non-carbonated beverages is now available in 23.5-ounce cans. The new identity was created to improve shelf stand out, showcase Cintron’s expanded flavor portfolio and enhance brand preference, the company says
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