Liquid Death, Los Angeles, has closed $67 million in financing from strategic partners and new investors including top national distributors, along with notable names in entertainment and sports.
Pure Leaf and the queen of “Do It Yourself,” Martha Stewart, are encouraging tea drinkers everywhere to ditch their home batch and leave it to Pure Leaf the next time they crave iced tea in their latest campaign. In addition to showcasing the possibilities you can unlock when you skip the homebrewing and leave it to Pure Leaf, the brand also is challenging tea DIYers across the country to put Pure Leaf to the homebrewed flavor taste test with a national giveaway, it says.
Bigelow Tea launched two new flavors to the Bigelow Botanicals Cold Water Infusions: Botanicals Blood Orange Tangerine Cold Water Infusion and Botanicals Pineapple Coconut Mango Cold Water Infusion.
Company launches all-natural functional beverages for foodservice operators
May 9, 2023
The company notes that these functional beverages provide both energy and the “added benefit of mental focus.” The 12-ounce servings contain 100 mg of natural caffeine, as well as 100 mg of natural L-theanine.
Made with real brewed Lipton tea, natural fruit flavors and a triple-filtered, premium malt base, Lipton Hard Iced Tea, produced by The Sunrise Brewing Co., Rochester, N.Y., takes the popular tea and reimagines it as a 5% ABV non-carbonated product, it says. Launching in four flavors — Lemon, Peach, Strawberry and Half & Half — this hard iced tea lineup is inspired by Lipton tea fan favorites, it adds.
Hrbvor (her-bi-vore) launched a new line of herbal iced teas that checks all the boxes for a healthy, yet tasty, ready-to-drink (RTD) alternative to sugary juices, sodas and sports drinks, it says.
Tea brand, TV channel set to celebrate film release with limited-edition Merry Mint iced tea
November 15, 2022
Pure Leaf Iced Tea, a brand of Purchase, N.Y.-based PepsiCo, announced a partnership with the Hallmark Channel to bring the brand’s “No is Beautiful” campaign message to movie-lovers through a new holiday film “Christmas Class Reunion.” Merry Mint, a limited-edition, mint-flavored Pure Leaf Iced Tea, will simultaneously launch through a social media giveaway for consumers to enjoy while watching the film.