Items Tagged with 'Vita Coco'

ARTICLES

Beverage-makers prepare for warm weather ahead

Lemonades surge in anticipation of spring, summer
March 18, 2014

The number of recent lemonade beverage launches into the market signals that the beverage industry is ready for warmer weather.


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Vita Coco Lemonade

March 6, 2014

Timed with its 10th anniversary, Vita Coco infused its coconut water with lemonade to create Vita Coco Lemonade.


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Coconut water's consumer base expands

Hydration drink appeals to all health-conscious consumers, not just athletes
February 10, 2014

Although consumers might have classified coconut water as an “exotic” beverage in the past, it’s quickly becoming more mainstream.


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Vita Coco’s new line embraces its inner child

Package design helps brand extension appeal to a new audience
September 16, 2013

As a father to a 2-year-old daughter and an 11-month-old son, Vita Coco Co-Founder Michael Kirban was concerned about the number of artificial, sugary drinks marketed to children.


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Vita Coco launches kids drinks line

Vita Coco Kids available at Target stores nationwide in July
June 11, 2013

New York-based Vita Coco launched Vita Coco Kids, a new line of coconut water beverages formulated especially for children between the ages of 2 and 8. The new beverages will be available in Apple Island, Paradise Punch and Very Cherry Beach flavors.


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Coconut water finds a home in the beverage market

February 11, 2013

 In Fred Heatherton’s novelty song, “I’ve Got a Lovely Bunch of Coconuts,” the composer depicts a showman prodding people to play a game involving coconuts in order to make him rich.  


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Coconut water emerges as a natural alternative

September 10, 2010
Investments, distribution agreements fuel coconut water’s mainstream appeal.
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International Pineapple Day at Bahama Breeze

In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)

10/10/13 2:00 pm EDT

Ditch the weighting agents: A cost effective solution for delivering flavors and actives

Available On Demand Learn how to reduce costs and energy use by enabling high oil load emulsions, eliminating the need for weighting agents like brominated vegetable oil (BVO).

Beverage Industry Magazine

BI April 2014 cover

2014 April

The April 2014 Beverage Industry includes a cover story on moonshine, as well as articles about CSD brands, whiskey, and more. Check it out today!

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Spirits Segments

Which spirits segment will perform the best in 2014?
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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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