Articles Tagged with ''Vita Coco''

Vita Coco Sport

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Vita Coco expanded into the sports drink category with its new line of Vita Coco Sport beverages.


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Vita Coco sells 25 percent stake to Reignwood Group for $665 million

Coconut water brand extends reach into China
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New York-based All Market Inc., doing business as Vita Coco, announced that it has sold 25 percent of the company to Reignwood Group, the Beijing-based parent company of Red Bull China, at an enterprise valuation of approximately $665 million.


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Vita Coco works to make coconut water the next orange juice

Coconut water brand uses flavors to appeal to consumers
By Stephanie Cernivec
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Ten years ago, U.S. consumers might have thought you were a bit “nutty” if you told them that coconut water would be a multimillion-dollar beverage category one day. In fact, Vita Coco Co-founders Michael Kirban and Ira Liran didn’t even believe it at that time.


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Beverage-makers prepare for warm weather ahead

Lemonades surge in anticipation of spring, summer
By Stephanie Cernivec
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The number of recent lemonade beverage launches into the market signals that the beverage industry is ready for warmer weather.


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Vita Coco Lemonade

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Timed with its 10th anniversary, Vita Coco infused its coconut water with lemonade to create Vita Coco Lemonade.


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Coconut water's consumer base expands

Hydration drink appeals to all health-conscious consumers, not just athletes
By Stephanie Cernivec
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Although consumers might have classified coconut water as an “exotic” beverage in the past, it’s quickly becoming more mainstream.


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Vita Coco’s new line embraces its inner child

Package design helps brand extension appeal to a new audience
By Stephanie Cernivec
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As a father to a 2-year-old daughter and an 11-month-old son, Vita Coco Co-Founder Michael Kirban was concerned about the number of artificial, sugary drinks marketed to children.


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Vita Coco launches kids drinks line

Vita Coco Kids available at Target stores nationwide in July
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New York-based Vita Coco launched Vita Coco Kids, a new line of coconut water beverages formulated especially for children between the ages of 2 and 8. The new beverages will be available in Apple Island, Paradise Punch and Very Cherry Beach flavors.


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Coconut water finds a home in the beverage market

By Jessica Jacobsen
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 In Fred Heatherton’s novelty song, “I’ve Got a Lovely Bunch of Coconuts,” the composer depicts a showman prodding people to play a game involving coconuts in order to make him rich.  


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Coconut water emerges as a natural alternative

By Rick Rouan
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Investments, distribution agreements fuel coconut water’s mainstream appeal.
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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

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Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

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2014 August

The August 2014 Beverage Industry includes a cover story on KeVita, as well as articles about beverage consumers, natural and organic varieties, smart snacks, and more. Check it out today!

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Best Beverage Categories

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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