Once a niche trend, health and wellness has gone mainstream as many market research firms have highlighted in reports. As better-for-you options abound throughout the consumer packaged goods market, beverage formulators are turning to stabilizing ingredient sources to maintain product efficacy.
The growing desire among consumers to lead more healthful lifestyles has placed an emphasis on functional beverages that feature a variety of benefits. Among them, sports and protein drinks have experienced steady growth as consumers engage in more active lives and are proactive about their health and wellness.
CytoSport Inc., maker of Muscle Milk, is featuring seven college athletic programs on custom, limited-edition 14-ounce bottles to celebrate college football season. Partner programs include the Alabama Crimson Tide, Arizona State Sun Devils, Oregon Ducks, Syracuse Orange, Tennessee Volunteers, Texas A&M Aggies and the Texas Longhorns.
British philosopher Alan Watts once said, “The only way to make sense out of change is to plunge into it, move with it and join the dance.” As the American retail landscape continues to change, it seems as though mass merchandiser chains are joining this “dance.”
With Oct. 19 being the final presidential debate of this election cycle, many might be looking forward to the closing of this election. However, the readers of Beverage Industry still remain active when voting for their favorite new products.
Category remains solid performer due to health-and-wellness trends
July 11, 2016
At $11.2 billion and nearly $187 million, respectively, the sports drinks and ready-to-drink (RTD) protein drinks markets are expected to remain solid performers as a result of continued interest in health, convenience and function, according to market research analysts.
Whenever consumers make Jell-O, thicken gravy or add corn starch to a pie filling, they knowingly or unknowingly are using hydrocolloids to thicken their products and give them a desired consistency. As health-and-wellness trends impact new product development, beverage formulators increasingly are using these ingredients to give consumers the clean label, nutrient-enriched beverages they seek, experts say.
experts will address the trends and challenges shaping opportunities in the high-protein beverage category today, how consumer perception of different protein sources should inform protein choice and positioning, matching protein choice to desired formulation outcomes and how a “protein strategy” can drive profitable and successful brand growth Read More