Beverage ingredient suppliers debut new innovations
August 15, 2017
The Institute of Food Technologists (IFT), Chicago, saw more than 20,000 attendees attend IFT17, the association’s Annual Conference & Expo, which took place June 25-28 at the Sands Expo Center in Las Vegas. This year’s theme, Go With Purpose, highlighted the latest research, solutions, innovations and trends, including clean labels, sweeteners and sugar-reduction solutions, as well as plant-based alternatives. In addition to various speakers, more than 100 scientific sessions and 700 poster presentations, the expo featured more than 1,200 exhibitors. The following are some of the beverage highlights from IFT17:
Women, seniors growing demographics for sports, protein products
July 12, 2017
With health-and-wellness trends driving product innovation, sports and protein drinks are benefiting from a changing consumer base beyond hard-core athletes to a widening demographic including women and seniors.
Once a niche trend, health and wellness has gone mainstream as many market research firms have highlighted in reports. As better-for-you options abound throughout the consumer packaged goods market, beverage formulators are turning to stabilizing ingredient sources to maintain product efficacy.
The growing desire among consumers to lead more healthful lifestyles has placed an emphasis on functional beverages that feature a variety of benefits. Among them, sports and protein drinks have experienced steady growth as consumers engage in more active lives and are proactive about their health and wellness.
CytoSport Inc., maker of Muscle Milk, is featuring seven college athletic programs on custom, limited-edition 14-ounce bottles to celebrate college football season. Partner programs include the Alabama Crimson Tide, Arizona State Sun Devils, Oregon Ducks, Syracuse Orange, Tennessee Volunteers, Texas A&M Aggies and the Texas Longhorns.
British philosopher Alan Watts once said, “The only way to make sense out of change is to plunge into it, move with it and join the dance.” As the American retail landscape continues to change, it seems as though mass merchandiser chains are joining this “dance.”
With Oct. 19 being the final presidential debate of this election cycle, many might be looking forward to the closing of this election. However, the readers of Beverage Industry still remain active when voting for their favorite new products.
On Demand Experts will address the trends and challenges shaping opportunities in the high-protein beverage category today, how consumer perception of different protein sources should inform protein choice and positioning, matching protein choice to desired formulation outcomes and how a “protein strategy” can drive profitable and successful brand growth