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Articles by Stephanie Cernivec
Last fall, a team of researchers at Hiroshima University in Japan conducted a study which found that those who looked at pictures of baby animals, such as puppies and kittens, did more productive work afterward, as reported in an article in the Washington Post.
When consumers are enjoying a glass of cucumber water after a massage, purchasing a pint of their favorite Ben & Jerry’s ice cream, or ordering a cocktail at the bar, they’re typically not thinking about how these everyday decisions could be affecting the spirits they find at retail.
Whether it’s the ambiance, celebrity sightings, exclusivity, cocktails or a combination of all of the above that attract consumers to nightclubs, it’s clear that the “cool factor” is a must-have for success.
We’ve finished the countdown, the Times Square Ball in New York has dropped, and it’s time to shift gears into 2013.
According to Bill Leber, director of business development for Buchs, Switzerland-based Swisslog, “Capital decisions cast long shadows.”
In comic books, superheroes like Batman, Spiderman and Superman use their special powers to protect cities and the people within them from harm.
Healthy and natural attributes top the list of consumer needs and interests for beverages, according to respondents of Beverage Industry’s annual New Product Development Survey.
As children, many of us tried our best to disguise, hide or at the very least ignore the side of vegetables on our plates.
Tea and ready-to-drink (RTD) tea achieved estimated sales of $6.7 billion this year, according to Chicago-based market research firm Mintel.