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Articles by Stephanie Cernivec
With a career spanning 35 years in the bottled water business, Kim Jeffery has seen a drastic change within the beverage industry since he joined Perrier Group of America in 1978.
Between 2010 and 2012, the mass merchandisers channel declined nearly 3 percent, according to data from Euromonitor International, Chicago.
Distribution centers are losing an average of nearly $390,000 every year due to mis-picks, according to a study conducted by Everett, Wash.-based Intermec Inc.
It isn’t always easy to work as part of a team — especially when you’re competitors. However, it’s something the craft brewing industry has taken to heart in order to help increase its share of the beer market.
Approximately 30 years ago, mass domestic beers ruled the industry, and the term “craft beer” didn’t even exist.
More than 55 percent of the world population is suffering from some type of anxiety, stress or sleep disorder, according to Statesville, N.C.-based Bebida Beverage Co. (BeBevCo).
As a father to a 2-year-old daughter and an 11-month-old son, Vita Coco Co-Founder Michael Kirban was concerned about the number of artificial, sugary drinks marketed to children.
In Roald Dahl’s 1964 children’s novel “Charlie and the Chocolate Factory,” Charlie is a poor boy with big dreams. Although his dreams come true in the end, finding the golden ticket inside a Wonka Bar was no easy feat for him. In today’s world of social media, however, contests like the one Charlie won have become a little easier.
In the game of Jenga, players have to be nimble in order to keep the wooden tower from collapsing. In a beverage warehouse, forklift operators must possess this same quality for a more serious purpose — transporting product without causing damage. And just like Jenga, in the game of material handling, every move counts.
Although flavor-of-the-month programs often can be found in ice cream shops, alcohol beverages might be taking a cue from the channel.