In case you hadn’t heard (I’m sure you have), bottled water overtook carbonated soft drinks as the No. 1 beverage sold in the United States based on volume in 2016. With consumers showing their love for bottled water, it is no wonder that brand owners are introducing new products into this category.
At a time when the divisive nature of the United States is receiving much attention, it seems as though we have found a topic that both sides can agree upon: craft beer. In late January, the Craft Beer Modernization and Tax Reform Act was introduced in both chambers of Congress with bipartisan support.
With its glow-in-dark and LED race car, THE AS Seen on TV brand Magic Tracks, as its ad slogan states, has the ability to “bend it, flex it, curve it to the max” to create a custom speedway for any home.
NBC’s public service announcements within the series title “The More You Know” have been informing TV viewers on a wide range of topics since its inception in 1989.
Just like the stock market has seen its share of highs and lows, the U.S. beer market also has had its own ebbs and flows. Despite some single-digit declines that were peppered in throughout the past decade, the beer market seems to have leveled out, experts note.
The trades taking place on Wall Street often can come with a sense of urgency and anxiety for brokers and their respective clients. However, consumers also are opting to “trade up” when it comes to their beer selection.
After many years of double-digit gains in volume and dollar sales in the United States, the craft beer market could be approaching a status of maturation, according to market analysts.
Although premiumization trends have provided growth for domestic beers through super-premium brands as well as import and craft beers, the hard cider segment has not been as fortunate.
CNBC’s “Mad Money with Jim Cramer” rarely is short on advice when it comes to the next hot stock. For the beer market, the release and sales of numerous hard sodas and seltzers helped contribute to the “hot” performance of the flavored malt beverage (FMB)/progressive adult beverage (PAB) segment in 2016.
In the publication’s Readers’ Choice New Product of the Month poll for January, Dunkin’ Donuts Iced Coffees took the No. 1 spot by garnering 38 percent of the vote.