Articles by Jennifer Zegler

Reducing impact through reusable assets

Suppliers seek durable and detectable containers
By Jennifer Zegler
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 Beverage-makers employ a variety of methods to get their products from the manufacturer or distributor into the retailers.  


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Beer Capitol serves a 'beer city'

Beer Capitol Distributing taps into Milwaukee-area traditions
By Jennifer Zegler
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 Summer is usually prime time for beverage sales.  


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Capitalizing on its local market

Service, ‘special’ deliveries routine for Beer Capitol Distributing
By Jennifer Zegler
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With its four-county territory in southeastern Wisconsin incorporating special event venues such as sports arenas, concert venues and festival grounds, Beer Capitol Distributing Co. Inc., Sussex, Wis., offers enhanced service to these accounts during busy time periods, explains Aldo Madrigrano, chief executive officer of the company. 


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Carts and hand trucks ease heavy lifting

By Jennifer Zegler
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 Transporting cases, crates, kegs and additional point-of-sale items from warehouses and trucks into retailers often is a physically demanding task.  


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Coconut craze expands across categories

By Jennifer Zegler
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 The fictional personal ad in the song “Escape” famously seeks someone who likes piña coladas.  


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Premeditated shopping on the rise

By Jennifer Zegler
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 In an effort to save money, today’s recession-shocked shoppers continue to evolve their retail tactics.  


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Up Close With: TalkingRain's Sparkling Ice

TalkingRain expands Sparkling Ice’s availability
By Jennifer Zegler
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Preston, Wash.-based TalkingRain Beverage Co. recently placed a focus on its Sparkling Ice enhanced water brand, which in turn has experienced a national surge. 


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Connecting with consumers through merchandising

By Jennifer Zegler
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Since 2008, the sports drink category has grown to include more than 650 UPCs, explained Susan Viamari, editor of Chicago-based SymphonyIRI Group’s Times & Trends, during the market research firm’s “Merchandising Trends” webinar in February. 


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Can filling and seaming responds to differentiation

Rise in variety, adoption of aluminum challenges equipment
By Jennifer Zegler
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As the saying goes, “variety is the spice of life,” and for beverage-makers, package variety also can be a tactic to spice up sales. In the aluminum category, packaging manufacturers have gone beyond the traditional 12-ounce can and now offer a range of shapes, sizes and closures to help beverages stand out on store shelves.
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DSD technology streamlines delivery

DSD solutions stay in step with technology, costs
By Jennifer Zegler
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Businesses seeking to empower — and monitor — their employees in the field have adopted smartphones and tablet computers and are leveraging wireless capabilities to increase communication. In response, direct-store delivery (DSD) software and hardware suppliers are developing new options that help these mobile workforces.
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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

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Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

BI September 2014 cover

2014 September

The September 2014 Beverage Industry includes a cover story on our Wholesaler of the Year, The Odom Corp., as well as articles about single-cup and iced coffees, cconvenience store growth, vegetable flavors, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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