Articles by Jennifer Zegler

Reducing impact through reusable assets

Suppliers seek durable and detectable containers

 Beverage-makers employ a variety of methods to get their products from the manufacturer or distributor into the retailers.  


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Beer Capitol serves a 'beer city'

Beer Capitol Distributing taps into Milwaukee-area traditions

 Summer is usually prime time for beverage sales.  


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Capitalizing on its local market

Service, ‘special’ deliveries routine for Beer Capitol Distributing

With its four-county territory in southeastern Wisconsin incorporating special event venues such as sports arenas, concert venues and festival grounds, Beer Capitol Distributing Co. Inc., Sussex, Wis., offers enhanced service to these accounts during busy time periods, explains Aldo Madrigrano, chief executive officer of the company. 


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Carts and hand trucks ease heavy lifting

 Transporting cases, crates, kegs and additional point-of-sale items from warehouses and trucks into retailers often is a physically demanding task.  


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Coconut craze expands across categories

 The fictional personal ad in the song “Escape” famously seeks someone who likes piña coladas.  


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Premeditated shopping on the rise

 In an effort to save money, today’s recession-shocked shoppers continue to evolve their retail tactics.  


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Up Close With: TalkingRain's Sparkling Ice

TalkingRain expands Sparkling Ice’s availability

Preston, Wash.-based TalkingRain Beverage Co. recently placed a focus on its Sparkling Ice enhanced water brand, which in turn has experienced a national surge. 


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Connecting with consumers through merchandising

Since 2008, the sports drink category has grown to include more than 650 UPCs, explained Susan Viamari, editor of Chicago-based SymphonyIRI Group’s Times & Trends, during the market research firm’s “Merchandising Trends” webinar in February. 


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Can filling and seaming responds to differentiation

Rise in variety, adoption of aluminum challenges equipment
As the saying goes, “variety is the spice of life,” and for beverage-makers, package variety also can be a tactic to spice up sales. In the aluminum category, packaging manufacturers have gone beyond the traditional 12-ounce can and now offer a range of shapes, sizes and closures to help beverages stand out on store shelves.
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DSD technology streamlines delivery

DSD solutions stay in step with technology, costs
Businesses seeking to empower — and monitor — their employees in the field have adopted smartphones and tablet computers and are leveraging wireless capabilities to increase communication. In response, direct-store delivery (DSD) software and hardware suppliers are developing new options that help these mobile workforces.
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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

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Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI October 2014 cover

2014 October

The October 2014 Beverage Industry includes a cover story on our 2014 Executive of the Year, Keurig Green Mountain's CEO Brian Kelley, as well as articles about bottled water consumption, whey nutrition, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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