Articles by Elizabeth Fuhrman

Plant Focus: Complete custom bottling

By Elizabeth Fuhrman
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When Brooklyn Bottling decided to invest in state-of-the-art packaging and filling equipment, it resolved to expand its capacity, leaving room to contract package for other companies.
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Up Close With... WheyUp

By Elizabeth Fuhrman
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Take one amateur boxer with a sales and marketing background, add the need for a protein and energy drink, and you get WheyUp, a drink that combines 20 grams of whey protein in a non-carbonated, sugar-free energy drink.
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Channel Strategies: Drug stores make fill-in trip gains

By Elizabeth Fuhrman
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Consumers are changing their shopping patterns to cut costs and save gasoline. As a result, total shopping trips are down nearly 3 percent, trips are shifting across channels, and trip missions within all channels are evolving.
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Above and beyond

By Elizabeth Fuhrman
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“Sex and the City,” the television series that started the cocktail culture of the past decade, hit the big screen nationwide this spring. As the official spirits sponsor of the movie, Skyy Vodka took the show’s heroines, Carrie, Charlotte, Miranda and Samantha, and fittingly offered them in cocktail form. Cocktails like the Charlotte, labeled as “classy and conservative,” and the Miranda, marketed as “sensible and strong,” entered more than 3,000 on-premise accounts in a 30-day period.

San Francisco-based Skyy Spirits LLC, a subsidiary of Gruppo Campari, Milan, Italy, launched a multi-dimensional marketing campaign around the movie premiere, the largest global promotion Gruppo Campari has conducted in its 150-year history,

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Beverage R&D: Real super powers

By Elizabeth Fuhrman
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Beverage categories from enhanced bottled waters, juices, and even alcohol beverages have featured the nutrient-laden superfoods.
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A wonderful world

By Elizabeth Fuhrman
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Distinctly packaged in a bottle emulating two pomegranates sitting on top of each other, Pom Wonderful Pomegranate Juice takes its name from what’s inside the bottle — the “Wonderful” variety of pomegranates from which it is made.
Already legendary in Greek, Roman, Spanish and religious cultures around the world, pomegranates began a new era of cultural influence with the introduction of Pom Wonderful Pomegranate Juice at the end of 2002. Feeding pomegranate’s popularity is its high level of antioxidants, which are thought to neutralize free radicals and prevent cell and tissue damage that lead to disease.

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Up Close With... Canadian Club

By Elizabeth Fuhrman
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Celebrating its 150th anniversary this year, one of the ways Canadian Club Whisky in Walkerville, Ontario, distinguishes itself from other whiskies is through its “marriage” — of whiskies that is.
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Beverage R&D: Going global for exotic fruits

By Elizabeth Fuhrman
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More than ever, consumers are looking for fruit that is nutritious, pure and interesting. Today’s beverage trends favor fruits that are high in vitamin content, and consumers are becoming more
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Tea takes target

By Elizabeth Fuhrman
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The tradition of drinking tea began thousands of years ago. While other ingredients of ancient times have waned or fallen to the brink of extinction, today, the United States alone sees more than $1 billion in sales from the ready-to-drink tea category. The Pepsi-Lipton Partnership (PLP), a joint venture between Pepsi-Cola North America and Unilever, aims to take that ancient ingredient and create new and relevant RTD teas for consumers.


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Up Close with... MD Drinks Inc.

By Elizabeth Fuhrman
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“Help fight hangovers and rid your lungs and sinuses of certain airborne pollutants using the ‘smog-scrubbing’ antioxidant NAC and natural anti-inflammatory prickly pear extract,” reads MD Drinks Inc.’s Function: Urban Detox. NAC, or N-acetyle-cysteine, might be a complicated ingredient to formulate into a drink and for consumers to understand its benefits, but Urban Detox delivers it with unique flavor combinations while educating consumers about it on its label.


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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

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Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

BI September 2014 cover

2014 September

The September 2014 Beverage Industry includes a cover story on our Wholesaler of the Year, The Odom Corp., as well as articles about single-cup and iced coffees, cconvenience store growth, vegetable flavors, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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