The U.S. demand for plastic containers will grow 5.4 percent annually through 2012 to nearly $32 billion, creating demand for 15.7 billion pounds of resin, reports Freedonia Group Inc., Cleveland, in its Plastic Containers study.
Take one amateur boxer with a sales and marketing background, add the need for a protein and energy drink, and you get WheyUp, a drink that combines 20 grams of whey protein in a non-carbonated, sugar-free energy drink.
Consumers are changing their shopping patterns to cut costs and save gasoline. As a result, total shopping trips are down nearly 3 percent, trips are shifting across channels, and trip missions within all channels are evolving.
“Sex and the City,” the television series that started the cocktail culture of the past decade, hit the big screen nationwide this spring. As the official spirits sponsor of the movie, Skyy Vodka took the show’s heroines, Carrie, Charlotte, Miranda and Samantha, and fittingly offered them in cocktail form. Cocktails like the Charlotte, labeled as “classy and conservative,” and the Miranda, marketed as “sensible and strong,” entered more than 3,000 on-premise accounts in a 30-day period.
San Francisco-based Skyy Spirits LLC, a subsidiary of Gruppo Campari, Milan, Italy, launched a multi-dimensional marketing campaign around the movie premiere, the largest global promotion Gruppo Campari has conducted in its 150-year history,
Distinctly packaged in a bottle emulating two pomegranates sitting on top of each other, Pom Wonderful Pomegranate Juice takes its name from what’s inside the bottle â€” the “Wonderful” variety of pomegranates from which it is made. Already legendary in Greek, Roman, Spanish and religious cultures around the world, pomegranates began a new era of cultural influence with the introduction of Pom Wonderful Pomegranate Juice at the end of 2002. Feeding pomegranate’s popularity is its high level of antioxidants, which are thought to neutralize free radicals and prevent cell and tissue damage that lead to disease.
The tradition of drinking tea began thousands of years ago. While other ingredients of ancient times have waned or fallen to the brink of extinction, today, the United States alone sees more than $1 billion in sales from the ready-to-drink tea category. The Pepsi-Lipton Partnership (PLP), a joint venture between Pepsi-Cola North America and Unilever, aims to take that ancient ingredient and create new and relevant RTD teas for consumers.