Articles by Elizabeth Fuhrman

Plant Focus: Complete custom bottling

September 15, 2008
When Brooklyn Bottling decided to invest in state-of-the-art packaging and filling equipment, it resolved to expand its capacity, leaving room to contract package for other companies.
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Up Close With... WheyUp

September 15, 2008
Take one amateur boxer with a sales and marketing background, add the need for a protein and energy drink, and you get WheyUp, a drink that combines 20 grams of whey protein in a non-carbonated, sugar-free energy drink.
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Channel Strategies: Drug stores make fill-in trip gains

August 15, 2008
Consumers are changing their shopping patterns to cut costs and save gasoline. As a result, total shopping trips are down nearly 3 percent, trips are shifting across channels, and trip missions within all channels are evolving.
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Above and beyond

August 15, 2008
“Sex and the City,” the television series that started the cocktail culture of the past decade, hit the big screen nationwide this spring. As the official spirits sponsor of the movie, Skyy Vodka took the show’s heroines, Carrie, Charlotte, Miranda and Samantha, and fittingly offered them in cocktail form. Cocktails like the Charlotte, labeled as “classy and conservative,” and the Miranda, marketed as “sensible and strong,” entered more than 3,000 on-premise accounts in a 30-day period.

San Francisco-based Skyy Spirits LLC, a subsidiary of Gruppo Campari, Milan, Italy, launched a multi-dimensional marketing campaign around the movie premiere, the largest global promotion Gruppo Campari has conducted in its 150-year history,

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Beverage R&D: Real super powers

August 15, 2008
Beverage categories from enhanced bottled waters, juices, and even alcohol beverages have featured the nutrient-laden superfoods.
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A wonderful world

July 15, 2008
Distinctly packaged in a bottle emulating two pomegranates sitting on top of each other, Pom Wonderful Pomegranate Juice takes its name from what’s inside the bottle — the “Wonderful” variety of pomegranates from which it is made.
Already legendary in Greek, Roman, Spanish and religious cultures around the world, pomegranates began a new era of cultural influence with the introduction of Pom Wonderful Pomegranate Juice at the end of 2002. Feeding pomegranate’s popularity is its high level of antioxidants, which are thought to neutralize free radicals and prevent cell and tissue damage that lead to disease.

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Up Close With... Canadian Club

July 15, 2008
Celebrating its 150th anniversary this year, one of the ways Canadian Club Whisky in Walkerville, Ontario, distinguishes itself from other whiskies is through its “marriage” — of whiskies that is.
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Beverage R&D: Going global for exotic fruits

June 15, 2008
More than ever, consumers are looking for fruit that is nutritious, pure and interesting. Today’s beverage trends favor fruits that are high in vitamin content, and consumers are becoming more
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Tea takes target

June 15, 2008

The tradition of drinking tea began thousands of years ago. While other ingredients of ancient times have waned or fallen to the brink of extinction, today, the United States alone sees more than $1 billion in sales from the ready-to-drink tea category. The Pepsi-Lipton Partnership (PLP), a joint venture between Pepsi-Cola North America and Unilever, aims to take that ancient ingredient and create new and relevant RTD teas for consumers.


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Up Close with... MD Drinks Inc.

June 15, 2008

“Help fight hangovers and rid your lungs and sinuses of certain airborne pollutants using the ‘smog-scrubbing’ antioxidant NAC and natural anti-inflammatory prickly pear extract,” reads MD Drinks Inc.’s Function: Urban Detox. NAC, or N-acetyle-cysteine, might be a complicated ingredient to formulate into a drink and for consumers to understand its benefits, but Urban Detox delivers it with unique flavor combinations while educating consumers about it on its label.


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International Pineapple Day at Bahama Breeze

In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)

10/10/13 2:00 pm EDT

Ditch the weighting agents: A cost effective solution for delivering flavors and actives

Available On Demand Learn how to reduce costs and energy use by enabling high oil load emulsions, eliminating the need for weighting agents like brominated vegetable oil (BVO).

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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