Thirty years ago, when Sierra Nevada Brewing Co., Chico, Calif., opened its doors, fewer than 50 breweries existed in the United States. Today, while consolidation has continued with large domestic brewers, more than 1,500 craft breweries are in operation.
Beverage Industry’s 2010 Bottler of the Year is a company whose ownership isn’t afraid to take risks and innovate in order to find new ways to develop revenue streams. Coca-Cola Bottling Co. Consolidated, Charlotte, N.C., has built its core business this year through innovative pricing strategies, enabling its sales force with new technology, grass roots marketing and strengthening its distribution through an automated warehouse picking system.
The January 2016 issue of Beverage Industry includes a cover story on our Bottler of the Year, as well as articles about juice smoothies, RTD cold-brew coffee, and supermarket growth. Check it out today!