Articles by Elizabeth Fuhrman

Green Mountain Coffee Roasters gives a one-two punch

Which came first, the brewer or the coffee? Clearly, coffee came first for Green Mountain Coffee Roasters Inc. (GMCR), Waterbury, Vt., which has been roasting specialty coffees since 1981. But when the company added its Keurig division in 2006, which supplies Keurig Single-Cup Brewing Systems, the business plan became: If you sell the brewer, single-cup sales will come. And they have.
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Plant Focus: Green Mountain keeps production ahead of growth

Green Mountain Coffee Roasters, Waterbury, Vt., through its Green Mountain Coffee division, plans to sell about 38 million pounds of coffee in the 2009. In a typical day, Green Mountain Coffee will fill 5,000 orders, and is prepared to handle large orders from restaurant chains, mass merchandisers and club stores as well as single bag orders from direct-mail customers.
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Channel Strategies: Positioning for better performance at retail

Category management is imperative for success in a good economy, but even more critical to survival in a bad one. Still, a research study from IHL Group, Franklin, Tenn., says that as many as 20 percent of consumers find out-of-stocks on at least one shopping list item per visit. The retailer loses the sale, and it leads many consumers to quit shopping with the retailer altogether.
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Packaging: Labels designed to sell

In this tough real estate market, house staging has become key with homeowners’ efforts to make their houses stand out from the rest. Much like a homeowner tries to present the best looking option, shrink and stretch labels make it their jobs to bring consumers’ eyes to the beverage bottle, can or container...
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Beverage R&D: Creating a convenient 'beverage of youth'

“True beauty comes from within,” says the host of ABC’s new reality television show “True Beauty.” Many beverage formulators would agree with that philosophy, and add to it the science of beauty-enhancing ingredients. With consumers’ interest in improving their appearance, beverages offer an ideal medium to deliver beauty from within.

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Bottler of the Year: Pepsi Bottling Ventures

Last year proved to be one of the most difficult years bottlers have faced in awhile. Instead of focusing on rising raw material costs, fuel prices and consumers’ declining disposable income, Beverage Industry’s 2009 Bottler of the Year, Pepsi Bottling Ventures (PBV), Raleigh, N.C., looks at what it can control in a difficult year, says Keith Reimer, PBV’s president and chief executive officer.
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How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view infographic in PDF format.

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.

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Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

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2015 April

The April 2015 issue of Beverage Industry includes a cover story about Zevia's natural sweetener profile as well as articles about CSDs, whiskey and more. Check it out today!

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