New Products

Fresh Start Energy Beverage

April 15, 2008

Nantze Springs Inc. entered the energy drink category with Fresh Start Energy Beverage. The non-carbonated, vitamin-enhanced drinks contain taurine for energy. Available in Grapefruit, Mountain Berry and Lemon Lime varieties, Fresh Start is sugar free and contains zero calories. The energy drink is packaged in 16.9-ounce bottles and retails for $1.59.

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Naked Juice Bare Breeze

April 15, 2008

Naked Juice Co., a subsidiary of PepsiCo, expanded its line of products with Naked Juice Bare Breeze, a super-premium, 100 percent juice with no added sugar or preservatives. Containing no seeds or pulp, the smoother juices are lighter to consumers’ palates and refreshing for the summer months, the company says. Available in Watermelon Chill and Peach Mangosteen Bliss, the Bare Breeze products feature watermelon and mangosteen, which are a first for Naked Juice. The lighter flavored juices are packaged in 15.2-ounce bottles and contain three servings of fruit, vitamin C, B6 and B12. A bottle retails for $3.19.

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SoBe Life Water

April 15, 2008

PepsiCo unveiled its relaunched Sobe Life Water through a Super Bowl commercial in February. Available in Blackberry Grape, Pomegranate Cherry, Orange Tangerine, Strawberry Kiwi and Passionfruit Citrus, the low-calorie beverages have been reformulated to include sugar, and have reduced calories by 20 percent in the process. The waters also contain a blend of B vitamins and vitamins E and C as well as herbs such as taurine, ginseng, yerba mate, chamomile, guarana and rosehip.

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Sonu Water

April 15, 2008

Sonu Beverages introduced Sonu Water, a line of USDA Organic flavored waters. Enhanced with vitamins and electrolytes, the waters contain 45 calories per 8-ounce serving. The product is available in six flavors — Pomegranate Acai, Blueberry Pear, Lemon Tangerine, Strawberry Cranberry, Mango Peach and Tropical Passion Fruit — and is packaged in 16-ounce PETE bottles, and sells for $1.99.

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Sun Shower Stamina Superfood Smoothie

April 15, 2008

NBI Juiceworks expanded its Sun Shower line with Stamina Superfood Smoothie. The all-natural, 100 percent juice smoothie is a blend of fruits, including pressed nectarine juice. Aiming to fight fatigue and enhance energy, Stamina Superfood Smoothie contains more than 20 vitamins, nutrients, amino acids, electrolytes and herbs, the company says. The superfood smoothie has three servings of fruit in every bottle and 120 calories per serving.

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Die Hard

April 15, 2008

Leading Brands Inc. developed Die Hard Sports Energy Drink, which combines the benefits of sports and energy drinks such as hydration, replenishment of electrolytes and energy. Die Hard is non-carbonated, naturally flavored and sweetened with sugar. Available in 16-ounce cans, Die Hard initially has been released in four flavors: Lemon, Orange, Berry and Punch. The company will donate 10 cents from every can sold to American veterans injured in the service. The Die Hard line replaces Trek and Nitro in Leading Brands’ portfolio.

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MGD 64

March 28, 2008
Miller Brewing Co. released MCG 64, a 64-calorie version of its Miller Genuine Draft Light. The beer was test marketed in Madison, Wis., last year, and this month will launch into Midwestern markets and be test marketed further in San Diego and Sacramento, Calif., and Arizona. MGD 64 will replace Miller Genuine Draft Light, which has 110 calories, in these markets.
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Pomegranate Flavored Tea

March 28, 2008
Coca-Cola North America added Minute Maid Pomegranate flavored Tea and Minute Maid Pomegranate Lemonade to its line of Minute Maid Enhanced Juices. The products are 12 percent juice and fortified with vitamins C and E. The tea and lemonade are available in 59-ounce PET bottles that feature an easy-pour side grip.
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South Beach Living Tide Me Over Drink Mixes

March 28, 2008
Kraft Foods Inc. rebranded its “South Beach Diet” line to “South Beach Living,” and expanded its offerings into the beverage aisle with South Beach Living Tide Me Over Drink Mixes. The drink mixes are low-calorie, low-sodium and sugar-free fruit flavored mixes that can be added to bottled water. Available in Natural Strawberry Banana and Natural Tropical Breeze flavors, the mixes offer 3 grams of protein and 5 grams of fiber per serving.

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Quinoa Gold

March 28, 2008
Newport Quinoa Co. developed Quinoa Gold, a line of ready-to-drink USDA Organic quinoa-based beverages. Quinoa is a grain that was used by the Incas of the Andes Mountains in Peru and Bolivia that contains nine amino acids, fiber, protein, manganese, magnesium, iron, niacin, zinc, riboflavin and vitamins and minerals. The Quinoa Gold line includes three gluten-free flavors: Dark Berry, Mango Passion and Pina Colada.

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Image Galleries

Wine Riot - Chicago

Second Glass hosted Wine Riot in Chicago on May 2 and 3. Wine Riot offered attendees an all-access pass to hundreds of new wines as well as multiple educational sessions about different wine styles and varietals. (Photos by Jennifer Haderspeck)

6/25/14 2:00 pm EDT

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Beverage Industry Magazine

BI July 2014 cover

2014 July

The July 2014 Beverage Industry includes a cover story on the 2014 State of the Industry, as well as articles about PepsiCo Americas Beverages, Rooibee Red Tea kids line, and more. Check it out today!

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Best Beverage Categories

Which beverage category will perform the best in the second half of 2014?
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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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