New Products

September New Products

Big Earth Brands Ltd. released Vital Action Performance Water targeted at athletes.

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Full Throttle Hydration

The Coca-Cola Co. introduced Full Throttle Hydration, a non-carbonated energy drink containing electrolytes and vitamins, and Full Throttle Coffee, a creamy coffee and energy blend. The products join Full Throttle Original, Full Throttle Unleaded, Full Throttle Blue Demon and Full Throttle Fury. Hydration is available in a Tropical Mix flavor and is packaged in 16-ounce aluminum cans. As part of the product rollout, Full Throttle Hydration sponsored the 2008 Full Throttle Hydration Kiteboarding tour in Miami. Full Throttle Coffee is made with Colombian Arabica coffee and is available in Mocha, Vanilla and Caramel flavors. Packaging for Full Throttle Coffee Caramel will be bilingual, in both English and Spanish. Coffee is packaged in 15-ounce aluminum cans.
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Mosse Beverage Industries introduced new packaging and a new flavor for its line of Mosse sparkling beverages. The newest flavor, Black Cherry, joins Black Grape, White Grape and Coffee. The company plans to introduce a full line of 14 flavors at the rate of two new flavors per year. Each 8-ounce serving of Mosse contains less than 50 calories and is sodium free. New packaging includes 10-ounce glass bottles.
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Embodi unveiled a beverage of the same name that contains red wine grape extract made from the skins, seeds and stems of red wine grapes to provide the health benefits of red wine in a non-alcohol format. The product does not contain any alcohol. Embodi is available in three flavors: Berry Renewal, Citrus Resurgence and Tropical Revival. Packaged in a re-sealable 8-ounce aluminum bottle, the product is priced at $2.49.
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New Products - August

Havana Beverages introduced Havana Mojito. The soda is sweetened with 100 percent cane sugar and packaged in 12-ounce clear glass bottles.

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New York Spring Water Inc. introduced VBlast, a bottled water with an innovative cap design. When the Infusions cap is twisted counterclockwise, liquid vitamins are released into the water. The liquid vitamins used in VBlast will remain fresh for up to one year prior to mixing, the company says. The beverage contains no sugar, carbs or calories and is comprised of vitamins, minerals, electrolytes and herbs. The five flavors are Multi-Vitamin, a combination of strawberry and kiwi; Health Twist, a grape flavor; Focus, a green tea flavor; Power, a berry flavor; and Esprit, a citrus flavor. All of the flavors are available in 16.9-ounce bottles and are priced at $1.75.
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Multivitamin waters

Multi-Vitamin Energy Corp. introduced its new line of seven natural multivitamin enhanced waters with electrolytes and antioxidants. The beverages are packaged in 20-ounce bottles and each contains 100 percent of the recommended daily allowance of vitamin C; 50 percent of the RDA of vitamins B6 and B12, niacinamide and pantothenic acid; and 12.5 percent of the RDA of vitamins A and E, the company says. The line is available in low-calorie and no-calorie formulations: the low-calorie flavors are Dragonfruit, Mango-Passion, Lemonade, Kiwi-Strawberry and Tropical Punch, and the zero-carb, zero-calorie flavors are Cranberry-Pomegranate-Acai and Green Tea with Honey and Ginseng.
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New Products - July

Starbucks and Pepsi-Cola introduced Doubleshot Energy + Coffee, a new line of ready-to-drink products containing coffee, B vitamins, guarana and ginseng.

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Sun Shower Fruit N Yogurt Smoothie

NBI Juiceworks introduced Sun Shower Fruit ‘N Yogurt Smoothies to its line of juice smoothies. The smoothies are all natural and contain vitamins, amino acids, electrolytes and herbs. The drinks are available in four flavors: Strawberry Banana, Berry Blast, Orange Passion and Piña Colada. All smoothie flavors are fortified with “Lifeguard Protection,” the company’s blend of protein, calcium, niacin, potassium, magnesium, folate and vitamins A, C, E, D, B5, B6 and B12. The suggested retail price is $2.50 to $2.99 for a 12-ounce bottle.
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Orange, undercover

Pepsi released new Sierra Mist Undercover Orange and Sierra Mist Free Undercover Orange Free. The drink is tied to Warner Bros.’ “Get Smart” movie featuring Steve Carell as an undercover agent, Anne Hathaway and Dwayne “The Rock” Johnson. The new Sierra Mist has a Mandarin Orange flavor, but in keeping with the movie theme, is disguised as a clear liquid with no orange coloring. The drinks are on shelves for a limited time, from May through July. The beverages were released in 20-ounce bottles and 12-ounce 12-packs.

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Image Galleries

Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.


Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI September 2014 cover

2014 September

The September 2014 Beverage Industry includes a cover story on our Wholesaler of the Year, The Odom Corp., as well as articles about single-cup and iced coffees, cconvenience store growth, vegetable flavors, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!


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