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Bawls Guarana G33k B33r

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Hobarama expanded its line of Bawls Guarana energy drinks with G33k B33r. The high-caffeine root beer is aimed at root beer fans who want to let out their inner geek. Written in “Leet Speak,” a language, popular among techies, where letters are substituted with numbers, G33k B33r contains guarana for a natural caffeine kick.


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Diet New Leaf Blue Tea

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Skae Beverage International added two dietversions to its New Leaf Blue Tea line. Diet Blue Tea Lemon and Diet Blue Tea Peach are sweetened with Splenda and contain no calories. The two new diet varieties join New Leaf’s nine other flavors, and all are packaged in 16.9-ounce glass bottles.


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Dog On It!

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White Hat Brands released three new Dog On It! flavors and changed the packaging for all five all-natural fruit beverages. Dog On It! Kiwi Watermelon, Strawberry Lemonade and Tropical Tangerine join Berry Punch and Orange Splash. The fortified juice beverages include nutrients such as calcium and vitamins A, B, C, D and E. The refreshed package design complements the new fruit flavors and the addition of the Juvenile Diabetes Research Foundation International logo, marking its partnership with White Hat Brands. A six-pack of 8-ounce bottles retails for $3.99.


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Illy Caffè

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The Coca-Cola Co. and Illycaffè SpA entered into a global joint venture called Ilko Coffee International to introduce three premium ready-to-drink coffee products in 10 European countries in April. The first releases include Illy Caffè, a full-bodied, espresso-based coffee with no milk; Cappuccino, a blend of Illy espresso, milk and dark cacao; and Latte Macchiato, a smooth Illy espresso blended with milk. Caffè is available in 150-ml. cans and the milk variants in 200-ml. cans. The initial release is through Coca-Cola Hellenic in Athens, Greece. Additional introductions in Europe, Asia, North America, Eurasia and the Pacific are slated throughout the remainder of 2008 and into 2009, and will be delivered through the Coca-Cola system.


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Paani Enhanced Waters

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Tasoma introduced Paani Enhanced Waters aimed at improving bone health. Each 20-ounce bottle of water contains 100 percent of the daily recommended value for calcium (500 mg.) and phosphorus (500 mg.). The sugar- and preservative-free enhanced water contains 15 calories. Available in Blueberry/Pomegranate, Peach, Orange and Lemon/Lime flavors, Paani Enhanced Water is priced at $1.89.


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Skyy Infusions

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Skyy Spirits, a subsidiary of Gruppo Campari, released Skyy Infusions, an all-natural fruit-infused vodka line. Infusions launched in five flavors: Citrus, Cherry, Passion Fruit, Raspberry and Grape. The line will be available in 750-ml. ($18.49) and 1-liter ($26.49) sizes. The Citrus flavor will be available only in a 1.75-liter bottle ($32.99). Skyy Infusions were unveiled in Skyy Vodka’s new bottle shape. The bottle is taller, easier to handle and better defines the premium style of Skyy Vodka, the company says.


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Superfood Smoothies

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NBI Juiceworks released a Superfood Smoothie line of 100 percent juices. The line contains “Lifeguard Protection,” a fortification package of vitamins, nutrients, amino acids electrolytes and herbs, the company says. The smoothies include Stamina (Fruit Smoothie – Grape Apple) that aims to fight fatigue; Strength (Protein Smoothie – Orange Crème) that seeks to fuel and repair muscles; Revitalize (Fruit Smoothie – Apple Kiwi Mango) that restores balance and essential elements for your body; Defense (Fruit & Veggie Smoothie – Berry) that acts as an immunity booster, and Heart Healthy (Fruit Smoothie – Tropical Passion) that promotes heart health. The products contain three servings of fruit and/or vegetables per 12-ounce bottle.


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Cranergy

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Cranberry energy drink Ocean Spray released Cranergy, a line of cranberry juices blended with five B vitamins, vitamin C and green tea extract. Cranergy contains 35 calories per 8-ounce serving, and is sweetened with Splenda. Available in two flavors — Cranberry Lift and Raspberry Cranberry Lift — Cranergy is packaged in46-ounce plastic bottles or 12-ounce four-packs for $3.99.


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Bud Light Lime

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Anheuser-Busch will release Bud Light Lime nationwide at the end of April. Bud Light Lime or BL Lime, as the beer’s name appears on the bottle, contains lime juice. The company will roll out the beer with a $35 million marketing campaign featuring TV ads and outdoor signs, A-B says. Earlier this year, A-B released Budweiser & Clamato Chelada and Bud Light & Clamato Chelada, which mix the beer with tomato juice.


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Tava

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PepsiCo launched Tava, a line of zero-calorie, caffeine-free sparkling beverages. Targeting “primetimers” men and women between the ages of 35 and 49, the beverages contain vitamin E, B3, B6 and chromium. Tava is available in three flavor combinations: Brazilian Samba (Passion Fruit Lime), Mediterranean Fiesta (Black Cherry Citrus) and Tahitian Tamure (Tropical Berry Blend). The sparkling beverages are packaged in 16.9-ounce PET bottles (suggested retail price: $1.49) and 12-ounce cans in four-packs (suggested retail price: $2.99


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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

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Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

BI September 2014 cover

2014 September

The September 2014 Beverage Industry includes a cover story on our Wholesaler of the Year, The Odom Corp., as well as articles about single-cup and iced coffees, cconvenience store growth, vegetable flavors, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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