The Gatorade Co., a division of PepsiCo, introduced the G Series and G Series Pro lines formulated for athletic performance. The G Series features Prime 01, Perform 02 and Recover 03 varieties. In addition, Gatorade introduced the G Series Pro, which features formulas that were originally developed by The Gatorade Sports Science Institute to meet the needs of college and professional athletes, the company says.
Arizona Beverage Co. collaborated with supplement manufacturer Twinlab Corp. to introduce Rescue Water, a line of enhanced waters. Available in four flavors with individual formulations, Rescue Water is fortified with a proprietary blend of Twinlab vitamins and green tea extract for antioxidants.
NVE Pharmaceuticals released the Stacker2 line of Vitamin Shots. The line includes five varieties each fortified with vitamins in a 2-ounce shot with no sugar or calories. Vitamin Shot Hangover Helper, Defense, Joint Fix, Rest & Relaxation and Prolong Pleasure are 2-ounce shots are available for a suggested retail price of $2.99.
Izze Beverage Co., a wholly owned subsidiary of PepsiCo, introduced its limited-time summer sparkling juice beverage, Izze Sparkling Guava. Izze Sparkling Guava is made with 70 percent juice and a splash of sparkling water and contains no added sugars, caffeine, preservatives of artificial flavors.
Frontier Beverage Co. launched Unwind relaxation beverage in a Citrus Orange flavor. Unwind contains a blend of melatonin, valerian root, rose hips and passion flower for calming benefits, the company says.
Lifeway Foods released Green Kefir with Phytoboost in Kiwi Passion Fruit and Pomegranate Acai Blueberry flavors. Green Kefir combines the company’s probiotic-rich cultured dairy kefir with Lifeway’s Proprietary blend of phytonutrients called Phytoboost that deliver the antioxidant power of 10 green vegetables plus green tea extract in a single serving, the company says.
Neurobrands LLC introduced NeuroSonic and NeuroSleep beverages that contain herbs and dietary ingredients to provide functional benefits. NeuroSonic is designed to increase mental function including better memory, alertness and concentration, the company says. Neurobrands also developed NeuroSleep that includes melatonin, magnesium and 5-HTP to promote restful sleep and improve overall sleep quality, the company says.
Peaceful Remedies offers RelaxZen shots in Day and Night varieties. RelaxZen Day is a non-drowsy blend of natural herbs and vitamins to calm and relax the mind while increasing mental alertness, the company says. RelaxZen Night contains natural sleep inducing ingredients to provide a restful night and awake refreshed, it says.
Whynatte Enterprises offers Whynatte Latte, a coffee and energy drink. Whynatte Latte is made with premium ingredients including milk that does not contain artificial hormones or antibiotics, the company says. It also is formulated with ginseng, guarana seed extract, and cane and beet sugar.
Tequila Holdings Inc. introduced PaQui high-end tequila imported from Mexico. The product’s name means “to be happy” in the native Aztec language, the company says. PaQui is available in Silvera, Reposado and Anejo varieties.