New Products


Zymes LLC developed and launched OmegaChill, an omega-3 fatty acid (fish oil EPA/DHA) enhanced beverage in select retail outlets in New York City and South Florida. A 16-ounce bottle contains 50 mg. of omega-3 fatty acids, incorporates the natural sweetener stevia and contains no calories. OmegaChill is available in two flavors: Lemon-Lime and Clearberry.

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Cordina Mar-GO-Rita

Big Easy Blends introduced Cordina mar-GO-rita, a lime Margarita packaged in a 12.7-ounce stand-up flexible pouch. Cordina mar-GO-rita does not use artificial flavors or color additives. In addition, Cordina is made with agave wine, which is fermented, and is 8 percent alcohol by volume.

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El Jimador New Mix cocktails

Brown-Forman Corp. expanded its el Jimador Tequila line with el Jimador New Mix, a tequila cocktail in a can. The cocktail launches this month in California, and rolls out nationwide in the spring. Made with el Jimador Tequila, New Mix is available in three cocktails: Margarita, Spicy Mango Margarita and Paloma.

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Go Fast Coconut Energy Drink

Go Fast Sports and Beverage Co. launched Go Fast Coconut Energy Drink, a product featuring coconut water and stevia, a zero-calorie sweetener. Coconut water contains electrolytes, calcium, potassium and magnesium, the company says.

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Vitaminwater Zero

Glaceau, a division of The Coca-Cola Co., released its Vitaminwater Zero range. The line is sweetened with Truvia, a stevia leaf extract, and includes the brand’s signature range of vitamins and nutrients. The brand debuted on Fox’s “American Idol” television show last week, replacing the Coca-Cola glasses in front of the judges. The show’s newest judge, television personality Ellen Degeneres, also will appear in national advertising for the brand.

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Hydrive R

Hydrive Energy LLC introduced its Hydrive R, which stands for Recovery formula. Available in Grape Fusion flavor, Hydrive R contains 30 calories per bottle and offers 100 percent of the recommended daily amount of four B vitamins. In addition, the recovery variety incorporates Hydrive’s proprietary formula that includes acai extract, aloe vera, caffeine, electrolytes, amino acids, taurine and B vitamins.

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Country Breeze Teas

BYB Brands Inc. introduced ready-to-drink iced teas under the Country Breeze Tea brand. Packaged in 16-ounce cans, the teas are available in Sweet Tea, Sweet Tea with Peach and Half & Half Sweet Tea & Lemonade. Country Breeze Tea is made from brewed tea for an authentic flavor and retails for 79 cents, the company says.

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RAAW juices

RAW Juice Co. introduced RAAW, a vegetable fruit juice. RAW is available in Cucumber Pineapple, Cranberry Ginger, Carrot Lemonade and Better Beets varieties. All flavors contain no preservatives, added sugar or added juices, the company says. A 16-ounce bottle retails between $3.69 and $3.99, and must be kept refrigerated.

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Jewbelation Bar Mitzvah

Shmaltz Brewing Co. celebrated its 13th year with the special release of Jewbelation Bar Mitzvah, the company’s 13th beer. It is brewed with 13 malts, 13 hops and is 13 percent alcohol by volume. The product is available nationally in 22-ounce bottles.

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Full Throttle reformulation

The Coca-Cola Co. reformulated its Full Throttle product. The new formula delivers 100 percent the daily value of niacin, 100-mg. of D-ribose and 100-mg. of caffeine per an 8-ounce serving. Full Throttle now is available in Citrus, Blue Agave, Mocha and Caramel flavors. A can retails for $1.99.

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Image Galleries

How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view infographic in PDF format.

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.


Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI April 2015 cover

2015 April

The April 2015 Beverage Industry includes a cover story on Zevia's natural sweetener, as well as articles on CSDs, whiskey, and more. Check it out today!

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CSD Category

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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