New Products

Wild Berry Kidz Superfood

Amazing Grass introduced Wild Berry Kidz Superfood, a drink powder that combines 32 fruits and vegetables with yumberry flavor. The powder mixes with water or juice, and is offered in a 200-gram canister and in a 15-count box of single-serve packets. The Wild Berry flavor contains 1 gram of sugar per serving, and it joins the Chocolate version. A 200-gram canister and 15-count box retail for $24.99 and $21.99, respectively.
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Vuka Energy Drink

Vuka launched Awaken, Think, Workout and Renew, sparkling juice-based energy drinks. Awaken is orange juice-based; Think is a lightly carbonated pomegranate lychee drink; Workout is a lightly carbonated berry lemonade beverage with rooibos tea; and Renew is a mango peach-flavored drink. The products are packaged in 16-ounce aluminum bottles, and an 8-ounce serving contains 80 mg. of caffeine. A bottle retails for $3.49.



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Oxley Gin

Oxley created a cold-distilled gin with the same name. By using a cold-distillation process with sub-zero temperatures, Oxley preserves the gin’s botanical flavors, aromas and natural ingredients, the company says. The gin is made with botanical ingredients including Juniper, hand-peeled citrus fruits and Meadowsweet. For a limited time, Oxley is available in select bars and retail outlets in New York, California and Las Vegas. The product is 47 percent alcohol by volume. A 1-liter bottle retails for $50.
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Nitrous Monster

Monster Energy launched Nitrous Monster, an energy drink that features nitrous oxide gas technology. The product is nitrogenated, so nitrous is in the liquid and does not have the same “medicinal” effects that laughing gas does, the company says. Nitrous Monster is packaged in the resealable 12-ounce Rexam Sleek Cap Can with closure technology from Dayton Systems Group. The product is available in Killer-B, Super Dry and Anti-Gravity varieties. Killer-B contains honey, B vitamins, bee pollen and royal jelly; Super Dry offers a similar texture to Champagne; and Anti-Gravity is very potent so consumers will feel as if they can defy gravity, the company says.
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Red Rose Family Iced Tea Bags

Redco Foods Inc. introduced Red Rose Family Size Iced Tea bags, which are made with Red Rose Original Blend. The Red Rose Family Size Iced Tea is blended from hand-picked tea leaves, grown at high elevations, the company says. A box of 22 tea bags retails for $2.39.
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R.W. Knudsen Organic Juices

R.W. Knudsen Family added a new size of 8-ounce single-serve organic juices. The juices are available in Orange, Cranberry, Concord Grape, Pomegranate, Apple and Very Veggie varieties. All flavors are made with 100 percent juice and are certified organic by Quality Assurance International.
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Evan Williams Honey Reserve Kentucky Liqueur

Heaven Hill Distilleries Inc. released Evan Williams Honey Reserve Kentucky Liqueur. The product is similar to extra-aged Evan Williams Bourbon, but contains natural honey. The clear label on the bottle is a rendition of a honey bee, and it also contains a black and yellow capsule closure. Evan Williams Honey Reserve Kentucky Liqueur is 70 proof and available in 750-ml. and 50-ml. sizes. A 750-ml. bottle retails for $14.99.
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Sleepytime Vanilla

The Hain Celestial Group added Celestial Seasonings Sleepytime Vanilla to its line of herbal teas. The variety adds vanilla to original Sleepytime’s chamomile, spearmint and lemongrass formulation. Sleepytime Vanilla is Celestial Seasonings’ first new flavor addition to the product family in more than two decades. In addition, a new package design was created, which displays the Sleepytime Bear and emphasizes the calming ingredients and relaxing flavor. A 20-tea-bag count box retails for $2.99.
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ME

Juice Creations Co., a subsidiary of Smucker Natural Foods, introduced ME, a line of caffeine-free beverages. All four flavors of ME are meant to be matched with consumer’s personalities, the company says. ME contains 70 calories per 10.5-ounce can. The product is available in these varieties: Vivacious (tangerine pineapple) for animated, energetic and full of life individuals; Curious (blueberry lime) for consumers who are inquisitive, careful, and eager to know and learn, Uninhibited (pink grapefruit) for the consumers not constrained by societal norms or peer pressure; and Unavailable (dragonfruit blackberry) for the strong personality consumer, confident in their position and inner strength. ME encourages consumers to “Find Your ME” at findyourme.com, where drinkers’ personalities or moods are matched to the specific flavors, the company says. A four-pack retails for $3.99.
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Samuel Adams Harvest Collection

The Boston Beer Co. introduced Samuel Adams Harvest Collection, a new seasonal variety pack. The collection features six craft beers, including a new style, Samuel Adams Dunkelweizen. Dunkelweizen translates to “dark wheat” and is a traditional German ale brewed as a darker and stronger version of the Bavarian Weissbier from the 15th Century, the company says. The other craft beers in Samuel Adams Harvest Collection include Samuel Adams Boston Lager, Samuel Adams OctoberFest, Samuel Adams Cherry Wheat, Samuel Adams Brown Ale and Samuel Adams Irish Red Ale. The variety pack retails between $13.99 and $15.99.
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How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view infographic in PDF format.

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.

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Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI March 2015

2015 March

The March 2015 Beverage Industry includes a cover story on Lagunitas Brewing Co., as well as articles on the 2015 Beer Report, cocktail mixology, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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