‘Bacardi Untameable Since 1862’ global campaign unites product portfolio
November 19, 2013
Honoring its 150-year legacy, Hamilton, Bermuda-based Bacardi Limited announced the launch of its new “Bacardi Untameable Since 1862” global marketing campaign, which tells the stories behind Bacardi rum and its origins in Cuba and inspires consumers to embrace life and live boldly to showcase their own “Irrepressible Spirit.”
Fans call for return of rye whiskey after it disappears from shelves
November 18, 2013
Wild Turkey, a brand of San Francisco-based Campari America, is bringing back its Wild Turkey 101 Rye. After an absence from the market for approximately a year because of the unexpected high demand, the Kentucky straight rye whiskey is returning to bars in select markets this month.
Donations help relief effort in wake of Typhoon Haiyan
November 13, 2013
In the wake of the devastation caused by Typhoon Haiyan on Friday, Nov. 8, beverage companies are working fast to send aid to affected communities in the Philippines. The typhoon flattened towns, destroying at least 80,000 homes and leaving more than 582,000 people homeless and more than 2,275 dead, according to a CNN report.
Trust, traceability could be keys to boosting consumer confidence
November 12, 2013
Innova Market Insights, the Netherlands, released its Top 10 list analyzing the latest trends impacting the food and beverage industries. Some of the top trends include moves to reduce the amount of food waste as consumers simultaneously adapt their habits in times of continuing austerity. These trends come as the industry focuses on regaining consumer trust, following a year of negative headlines, the market research firm says.
Contest gives fans chance to help extend new beverage line
November 11, 2013
Skinnygirl Founder Bethenny Frankel partnered with AriZona Beverage Co., Cincinnati, to launch Skinnygirl’s first line of non-alcohol beverages. Skinnygirl Sparklers are sparkling waters that are made with real fruit juice, six essential vitamins, superfruit extracts and green tea polyphenols. Like the rest of the Skinnygirl portfolio, the products are low in calories. Each sparkling water contains 5 calories in a serving and do not include artificial colors or flavors.