As millennials have gained immense buying power in the U.S. market, targeting this demographic has proven to require a different technique than was utilized for previous generations. As a millennial myself, the vast amount of research on the best ways to reach my consumer group constantly grabs my attention.
In case you hadn’t heard (I’m sure you have), bottled water overtook carbonated soft drinks as the No. 1 beverage sold in the United States based on volume in 2016. With consumers showing their love for bottled water, it is no wonder that brand owners are introducing new products into this category.
At a time when the divisive nature of the United States is receiving much attention, it seems as though we have found a topic that both sides can agree upon: craft beer. In late January, the Craft Beer Modernization and Tax Reform Act was introduced in both chambers of Congress with bipartisan support.
Clean drinking water is something most Americans take for granted. Yet, there have been many disasters throughout the years — the 2004 Asian tsunami, Hurricane Katrina and, more recently, the ongoing water crisis in Flint, Mich. — which have called the safety of drinking water into question.
Now that the snow has melted and flowers are in bloom, it can only mean one thing: it’s time to get trucks ready for summer. Investing a few hours now can save days of downtime when the scorching temperatures of summer return.
Whether it’s commenting on a Facebook post, calls to local representatives or voting for the “best” celebrity dancer, Americans are not shy about sharing their opinions. As it begins a new industry-funded research and promotion program, the U.S. Department of Agriculture (USDA) is hoping that holds true as it recently requested public comment for the proposed Organic Research, Promotion and Information Order.
In his 2003 hit song “Celebrity,” country crooner Brad Paisley sings about the perils of celebrity and “acting like a fool just ’cause you’re on TV.” Yet, many alcohol and non-alcohol beverage brands recognize that the star power of athletes, musicians and actors often equates not only to deeper consumer connections but also to increased brand recognition that translates into sales.