Which beverage package will consumers buy, under what conditions, when will they buy, how many will they buy and why will a purchase occur? These types of challenging questions confront most sales and marketing managers as they attempt to maximize sales and profit under many variable conditions.
Scrolling through Facebook nowadays can sometimes seem like scrolling through a virtual cookbook, with video recipes appearing in almost every other post. As consumers have gained a greater interest in their health and wellness, a “foodie” lifestyle also has gained traction in the United States. With this, food- and beverage-inspired holidays have exploded whether it’s National Green Juice Day Day (Jan. 26) or World Water Day (March 22), inspiring clever marketing and increased consumption.
Although 2017 might be in full swing, there still is one more recognition for 2016: Beverage Industry’s Readers’ Choice New Product of the Year. Featuring the monthly winners of the magazine’s New Product of the Month poll, the readers were eager to select which one would emerge as the 2016 winner.
When it comes to beverage selection, better-for-you options continue to garner attention from consumers. However, consumers still like to indulge once in a while, and that’s just what we saw in this month’s Readers’ Choice poll.
The start of a new year is a popular time in which people and businesses will reflect on what did and did not work in the previous year. For those involved in the consumer packaged goods (CPG) industry, much attention is directed at the holiday shopping season.
As the new year begins, most of us reflect back on the past year and look to the future with anticipation. The same rings true in the beverage industry as beverage-makers launch new products to engage consumers while paying attention to the latest trends.
Walking through the retail marketplace, observing the myriad beverage packages and visualizing the process that created what now is being observed, the magnitude and complexity of the process becomes evident.
While the new year is a good time to plan for the future, it also provides an opportunity to look back at the accomplishments of the past year. At the end of 2016, Just Capital and Forbes released their inaugural “Just 100 List,” which ranks publicly traded companies in the United States that best perform the priorities of American consumers.
As many get set to enjoy their holiday celebrations, beverage-makers are ensuring that consumers have more ways to imbibe. The readers of Beverage Industry are taking note of these innovations in the publication’s Readers’ Choice New Product of the Month poll for November.
It’s crazy to believe that 2016 is almost at a close. Although there still is much to accomplish before 2017 arrives, the latest trends already are popping up. In the beverage market, much attention usually is given to the finished products because, as many will tell you, taste is king. However, one must not overlook the upcoming trends in packaging attributes.