During a first-time visit to St. Louis in late August, my family and I had the opportunity to sample many beverages. We tried Bitt’s Cold Press, a cold-brew coffee that is brewed and bottled at St. Louis-based Arthouse Coffees, cooled off at an old-fashioned soda shop, and attended “beer school.”
More and more companies are embracing corporate social responsibility (CSR) and recognizing the ways in which it resonates with various consumer demographics. CSR initiatives can vary, and many beverage companies have engaged in one program or another. These can include monetary donations based on sales, partnerships and the donation of products or services during times of need.
It’s no secret that consumers are living on-the-go lifestyles, but they also are looking for products that allow them to maintain a healthy lifestyle. The product that can fulfill both need states can be valuable to consumers as well as the readers of Beverage Industry.
When it comes to food and beverage development, healthy usually is among the top considerations. In Beverage Industry’s 2016 New Product Development Outlook report published in the January issue, only 14 percent of respondents listed convenience a low need/interest.
When I go out to dinner, typically I order water with lemon because I want to avoid excess calories and save a few dollars. However, when I want to indulge, a traditional Margarita on the rocks is my go-to drink.
Who runs the A/C in the middle of winter? You do, if your truck has a defroster. In modern HVAC systems, the air conditioner activates when you use the defroster. It removes excess moisture from the air, so it has a big effect on how quickly and effectively the defroster can clear the windshield.
Looking across all the categories within the beverage industry, observations showcase that the slogan marketers frequently use, “packaging sells,” might be a reality. The validity is not being challenged; however, the package array on the shelves in most retail outlets indicates that packages, containers, closures and even labels are going through frequent changes at some phase in the supply chain.
Whether its coolers or wall clocks, branding on everyday items is not a new phenomenon; however, throughout the summer, an onslaught of beverage brands announced branded fashion items that consumers could either purchase or win.
Functional is the name of the game when it comes to new product development these days. For the readers of Beverage Industry, this theory proved true as Trimino Protein Infused Water was the Readers’ Choice New Product of the Month poll for July.