The craft beer market has a range of different consumers. There are the avid beer consumers who are tapped into the latest styles and trends, but there also are the ones who lean on their friends for suggestions. But no matter which type of consumer an individual is, he or she is not at a loss for some new, unique beers as the segment continues to grow.
Nearly every beverage brand faces some challenges when reaching out to consumers. For many, educating consumers can be essential to success, especially as craft trends continue to rise. Recently, Tequila Herradura took on the challenge and embarked on its Casa Herradura tour, which brought the Tequila Herradura hacienda to several cities across the country.
Technological changes in beverage processes, machinery and manufacturing methods constantly are evolving into new or different designs, improved methods and procedures, faster and more flexible configurations, cost-effective projects, and in response to consumer preferences or agency regulations.
Traditionally an occasion for much of the truck industry’s news each year, the annual Mid-America Trucking Show (MATS) was as noteworthy this year for its lack of news as it was for the news that did come out of the show.
As the Chief Executive Officer and Chair of PepsiCo Inc., Indra Nooyi serves as a role model for women’s leadership. I’d argue that Nooyi, ranked second on Fortune’s list of “Most Powerful Women,” has done more to smash the notion that women can’t be strong leaders than anyone else in business today.
My husband drinks a lot of water, particularly because he had a painful kidney stone in 2001. I also have several friends who attest that they immediately start each day, not by consuming a caffeinated beverage, but by drinking a 16.9-ounce bottle of water.
Last month, an article by Brigid Sweeney for Crain’s Chicago Business titled “For Meijer, bigger is better,” caught my attention. Not far from my family’s new home, they are closing in on the final stages of completing a Meijer store; so needless to say, my curiosity was more than piqued.
A strong partnership can help turn an idea into a product that consumers can’t wait to buy. For the readers of Beverage Industry, that also translates into our Readers’ Choice New Product of the Month poll winner for March.