Commentary

Coca-Cola's "Share A Coke" resonates with consumers

45 percent of online posts about campaign positive, Networked Insights reports
By Jennifer Haderspeck
No Comments

As soon as The Coca-Cola Co. announced the launch of its “Share a Coke” campaign in the United States this summer, I immediately began my quest to find a bottle with my name on it.


Read More

Package design can spell success or failure

Lemonic designs new package that resonates with consumers
By Stephanie Cernivec
No Comments

In the age of participation trophies, effort is usually enough to make kids feel like winners. Unfortunately, young beverage brands aren’t afforded this luxury.


Read More

Health and wellness perceptions and actions differ for consumers

Beverage manufacturers continue to offer fortified products to make application easier
By Jessica Jacobsen
No Comments

As you take the time to read my column this month, I ask that you take a minute to think about what you have consumed within the last 24 hours.


Read More

Beverage Industry readers name their favorite product of July

High Brew Coffee obtains 22 percent of online vote
By Jessica Jacobsen
No Comments

Cold-brewed coffees are gaining attention in the marketplace, including among Beverage Industry readers. Showing their affinity for ready-to-drink, cold-brewed coffee, 22 percent of voters named High Brew Coffee as the best new product that was posted on www.bevindustry.com during the month of July, making the new lineup the winner of the magazine’s July Readers’ Choice Product of the Month poll.


Read More

Nielsen: 85 percent of new products fail in the marketplace

Anheuser-Busch learns from mistakes to build effective Ritas portfolio
By Stephanie Cernivec
No Comments

For consumer packaged goods (CPG) companies, it’s a bit scary to hear the Nielsen statistic that more than 85 percent of new CPG products fail in the marketplace.


Read More

High-income consumers have favorable view of warehouse/club stores

Energy drinks could parlay association to appeal to consumer group
By Jessica Jacobsen
No Comments

Consumers are EQUIPPED with a number of tricks to help them save a few dollars when it comes to grocery shopping. Coupons, rewards cards, mail-in rebates and mobile apps are just a few ways to show off thrifty skills. But as much as these resources play a role in their saving habits, they also can limit where consumers shop and how much they buy. Enter the warehouse/club stores.


Read More

SodaStream, 5-Hour Energy empower fans to become at-home mixologists

Johnnie Walker partners with award-winning bartender Charles Joly
By Jennifer Haderspeck
No Comments

Back in June, I had the pleasure of watching award-winning mixologist Charles Joly in action at Chicago’s The Aviary cocktail lounge.


Read More

Beverage Industry readers name their favorite product of June

Blue Chair Bay Banana Rum garners 31 percent of votes on bevindustry.com
By Jessica Jacobsen
No Comments

This summer seems to be all about celebratory beverages, as readers are showing favor with spirits and alternative beverages that support a night out on the patio or on the town. In Beverage Industry’s June New Products poll, readers voted tropical rum beverage Blue Chair Bay Banana Rum as the top beverage posted on www.bevindustry.com during the month.


Read More

Beverage brands show off their fashionable sides

Diet Coke partners with celebrity design for brand-inspired totes
By Jennifer Haderspeck
No Comments

When I’m not in the office, you’ll often find me wearing an item of Disney clothing. Even when I’m in the office, I’m always wearing my favorite Mickey Mouse watch.


Read More

Flavored whiskey boosts segment growth

Fireball Cinnamon Whisky jumps 200 percent
By Stephanie Cernivec
No Comments

At InterBev last month, I attended an educational session about alcohol trends called “Where did my drink go?” presented by Nik Modi, managing director at RBC Capital Markets, New York.


Read More

Multimedia

Videos

Image Galleries

Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

Podcasts

Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

BI September 2014 cover

2014 September

The September 2014 Beverage Industry includes a cover story on our Wholesaler of the Year, The Odom Corp., as well as articles about single-cup and iced coffees, cconvenience store growth, vegetable flavors, and more. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Coffee Segments

Which coffee segment will be impacted the most by coffee bean increases?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!

STAY CONNECTED

facebook40 twitter    youtubelinkedgoogle+ icon 40px