Commentary

Beverage-makers prepare for warm weather ahead

Lemonades surge in anticipation of spring, summer
By Stephanie Cernivec
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The number of recent lemonade beverage launches into the market signals that the beverage industry is ready for warmer weather.


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Beverage flavors can invoke memories, experts say

Comax Flavors releases Sweet Memories flavor line to invoke nostalgia
By Stephanie Cernivec
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Earlier this year, “60 Minutes” correspondent Lesley Stahl reported about a condition known as hyperthymesia or highly superior autobiographical memory. 


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Beverage Industry launches new app

Introductory video shows how to use Bev Industry Mobile
By Jessica Jacobsen
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According to statistics portal Statista Inc., an estimated 140 million Americans are smartphone users, up from 121.4 million in 2012. The research firm anticipates this number will continue to grow and eclipse the 200 million mark by 2017.


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Beer brands support hoop dreams during March Madness

MillerCoors to donate $75,000 to revamp community basketball courts
By Jennifer Haderspeck
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As college basketball fans gear up for March Madness, beverage brands are using their marketing power to bring other hoop dreams to life.


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Announcing Bev Industry Mobile

New app gives access to Beverage Industry content via mobile devices
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Now that the popular mobile game Flappy Bird has been pulled from the app market, you might be wondering what you are going to do with your time.I’m pleased to announce that Beverage Industry has launched Bev Industry Mobile for iOS and Android-based smartphones and tablets.


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Spirit Hound Distillers turns flood into product feature

Flood-aged Mountain Bum Rum proceeds donated to rebuilding efforts
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We’ve all heard the phrase, “When life gives you lemons, make lemonade.” So when confronted with historical flooding at its Lyons, Colo., distillery last year, Spirit Hound Distillers turned an unfortunate situation into a unique opportunity.


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Millennial moms identified as powerful consumer demographic

Brands can use online tools to target this connected group
By Jessica Jacobsen
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It’s no secret that the millennial generation is often associated with many of the digital trends out there. But recent research conducted by public relations firm Weber Shandwick and its research partner KRC Research is highlighting a specific segment of the demographic that digital marketers seem to be overlooking: millennial moms.


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Beverage brands tackle the Super Bowl head on

Marketing programs engage consumers before and during Big Game
By Jennifer Haderspeck
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February brings one of the most anticipated events of the sports year: the Super Bowl.


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Flavor trends for the new year

Experts forecast new twists on sweet, spicy trends
By Stephanie Cernivec
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In terms of spirits, the last two years might go down in beverage history as the years of indulgent and spicy flavors.


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Euromonitor identifies Top 5 U.S. beverage trends of 2013

New beverage segments represent growth opportunities in U.S.
By Jessica Jacobsen
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As the seasons change, fashion and tabloid magazines jump on the opportunity to highlight the latest fashion trends. In its latest white paper, Chicago-based Euromonitor International uses that same mentality for the beverage marketplace.


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Multimedia

Videos

Image Galleries

Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

Podcasts

Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

BI September 2014 cover

2014 September

The September 2014 Beverage Industry includes a cover story on our Wholesaler of the Year, The Odom Corp., as well as articles about single-cup and iced coffees, cconvenience store growth, vegetable flavors, and more. Check it out today!

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THE BEVERAGE INDUSTRY STORE

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!

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