Commentary

Tastes of vacation

Joffrey’s lets fans bring their favorite Disney coffees home
September 16, 2013

Whenever I return from vacation, I always crave the food and beverages I enjoyed during my travels and wish I could bring them home with me. While preparing this month’s Category Focus article on coffee, I found one coffee company that is giving consumers the chance to do just that.


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I’ve got a golden soda

Treasure hunts spark excitement in beverage marketing
September 16, 2013

In Roald Dahl’s 1964 children’s novel “Charlie and the Chocolate Factory,” Charlie is a poor boy with big dreams. Although his dreams come true in the end, finding the golden ticket inside a Wonka Bar was no easy feat for him. In today’s world of social media, however, contests like the one Charlie won have become a little easier.


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A blurry future on the horizon

Industry shows trend toward blurring category lines
September 16, 2013

Although blurry vision is usually a sign that it’s time to make that eye doctor appointment you have been putting off, not all references to blurriness have such a nerve-racking outcome.


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The silver lining

Chicken Cock Whiskey finds the good in an unfortunate situation.
August 16, 2013

When hard times strike your beverage company, what do you do?


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Getting consumers to chill out

Relaxation drinks and shots are on a slow but steady growth path.
August 16, 2013

I think most people can agree that being told to relax or calm down during a heated conversation can be a bit enraging.


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No shortage of inspiration

Beverage-makers take inspiration from trade shows and even news headlines.
August 16, 2013

Whether you’re looking for the perfect words for a novel, searching for the right balance of color in a painting or debating on the notes for a musical composition, finding something inspiring to act as your muse can be a difficult task. The same can be said for the beverage market as manufacturers are looking for that perfect formulation.


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An industry united

Beverage companies unite to support Oklahoma
July 15, 2013

As we celebrate our liberty and patriotic pride this month, I’d like to take a moment to reflect on some recent acts of charity within the beverage community that have truly shown that we are one united industry with common causes.


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A blast from the past

Taking marketing cues from the 1920s
June 14, 2013

The excitement surrounding the lives of flappers and fun-seekers of the Roaring ’20s still enchant many of us almost a century later. This culture also recently inspired some interesting beverage marketing pushes, particularly following the premiere of Warner Brothers Entertainment’s “The Great Gatsby” movie last month.


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Taking a hard look at expansion

Beverage industry experiences brand extension explosion
June 14, 2013

It’s amazing how much can change in a year’s time. As our staff began compiling Beverage Industry’s list of the Top 100 beverage companies (page 24), I realized the magnitude of changes that have taken place in the beverage realm within the last year.


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The sips of summer

Brands get in the summertime spirit
June 14, 2013

By the end of this month, it will finally be summertime. For those of us in cold-weather states, it seemed like summer was never going to come, but now it’s finally time to enjoy all the fun activities, food and beverages of the season.


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Multimedia

Videos

Image Galleries

Wine Riot - Chicago

Second Glass hosted Wine Riot in Chicago on May 2 and 3. Wine Riot offered attendees an all-access pass to hundreds of new wines as well as multiple educational sessions about different wine styles and varietals. (Photos by Jennifer Haderspeck)

6/25/14 2:00 pm EDT

Crafting growth: A look into the bourgeoning craft beer market

Learn how the beer segment is performing and where it is heading, what to consider before expanding your markets and innovations that are captivating consumer audiences.

Podcasts

Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

BI July 2014 cover

2014 July

The July 2014 Beverage Industry includes a cover story on the 2014 State of the Industry, as well as articles about PepsiCo Americas Beverages, Rooibee Red Tea kids line, and more. Check it out today!

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