Commentary

Beverage Industry announces craft beer webinar

Webinar to offer tips for handling craft beer expansion

As we’re approaching the lazy days of summer, I’m sure many of you catch yourselves daydreaming here and there about kicking up your feet and enjoying your favorite food and beverages with family and friends. For the consuming public, it looks as though more and more are finding refreshment of the craft variety.


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Beverage brands accept Bitcoins as currency

New payment option helps wineries, craft brewers reach new consumers

In our increasingly digital world, it makes sense that people have developed digital forms of currency to coincide with Internet and mobile shopping. Bitcoin was the first cryptocurrency to arrive on the financial scene in 2009 and has since increased in popularity.


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Product or prank?

April Fool’s jokes strike again

As the saying goes, any publicity is good publicity. And when it comes to April 1, companies are putting this mantra to work.


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Beverage-makers prepare for warm weather ahead

Lemonades surge in anticipation of spring, summer

The number of recent lemonade beverage launches into the market signals that the beverage industry is ready for warmer weather.


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Beverage flavors can invoke memories, experts say

Comax Flavors releases Sweet Memories flavor line to invoke nostalgia

Earlier this year, “60 Minutes” correspondent Lesley Stahl reported about a condition known as hyperthymesia or highly superior autobiographical memory. 


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Beverage Industry launches new app

Introductory video shows how to use Bev Industry Mobile

According to statistics portal Statista Inc., an estimated 140 million Americans are smartphone users, up from 121.4 million in 2012. The research firm anticipates this number will continue to grow and eclipse the 200 million mark by 2017.


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Beer brands support hoop dreams during March Madness

MillerCoors to donate $75,000 to revamp community basketball courts

As college basketball fans gear up for March Madness, beverage brands are using their marketing power to bring other hoop dreams to life.


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Announcing Bev Industry Mobile

New app gives access to Beverage Industry content via mobile devices

Now that the popular mobile game Flappy Bird has been pulled from the app market, you might be wondering what you are going to do with your time.I’m pleased to announce that Beverage Industry has launched Bev Industry Mobile for iOS and Android-based smartphones and tablets.


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Spirit Hound Distillers turns flood into product feature

Flood-aged Mountain Bum Rum proceeds donated to rebuilding efforts

We’ve all heard the phrase, “When life gives you lemons, make lemonade.” So when confronted with historical flooding at its Lyons, Colo., distillery last year, Spirit Hound Distillers turned an unfortunate situation into a unique opportunity.


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Millennial moms identified as powerful consumer demographic

Brands can use online tools to target this connected group

It’s no secret that the millennial generation is often associated with many of the digital trends out there. But recent research conducted by public relations firm Weber Shandwick and its research partner KRC Research is highlighting a specific segment of the demographic that digital marketers seem to be overlooking: millennial moms.


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Multimedia

Videos

Image Galleries

Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI December 2014 cover

2014 December

The December 2014 Beverage Industry includes a cover story on craft beer's revenue growth, as well as articles about health and wellness trends, Foco, the best packages of 2014, and more. Check it out today!

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Styles of Craft Beer

Which style of craft beer will see the most growth in 2015?
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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!