Commentary

Don’t forget the boomers

May 15, 2013

If life were a game of Monopoly, many marketers would be preparing to “go back to go,” according to a report by The Nielsen Co. and BoomAgers LLC titled “Boomers: Marketing’s Most Valuable Generation.” Once a generation reaches the cut-off age of 49, marketers typically turn their focus to a younger group in the 18- to 49-year-old range, the report states. However, this shift in attention is not such a great idea, it suggests.


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Partnerships holding strong in beverage market

May 15, 2013

I recently returned home from my first of seven weddings this year. Although the travel might not be the most exciting part of the upcoming nuptials, hearing the individual couples explain what their new union means to them is always enjoyable. But partnerships aren’t only important in marriage. In actuality, consumer packaged goods companies are constantly forming their own partnerships in order to strengthen their brands and deliver to consumers.


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Dial ‘B’ for beverage

March 15, 2013

Like most other millennials, I’m completely attached to my mobile phone. Sometimes it’s weird to think that just 10 years ago I barely had any idea what a cell phone was or how to use it.


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‘Going green’ for St. Patrick’s Day

March 15, 2013

As the city of Chicago prepares, yet again, to dye the Chicago River green in celebration of St. Patrick’s Day, many beer consumers are prepped with a small bottle of green food dye for their beers.


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A ringing endorsement

March 15, 2013

When I asked my friend’s 5-year-old son what I should write my column about this month, he suggested Scooby-Doo or Batman.


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Treating the taste buds

February 18, 2013

 With the chill of winter upon us, some days you might just want to curl up under a warm blanket with a piping-hot cup of hot chocolate in your hands.  


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Aspiring for a healthy lifestyle

February 18, 2013

 Raise your hand if your New Year’s resolution last month contained some improvement regarding your health. I admit that every year I set some goal around my health, whether it is changes in dieting habits or increased exercise frequency.  


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The whole kitten and caboodle

February 18, 2013

 Last fall, a team of researchers at Hiroshima University in Japan conducted a study which found that those who looked at pictures of baby animals, such as puppies and kittens, did more productive work afterward, as reported in an article in the Washington Post.  


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Resolutions for the new year

January 15, 2013

 We’ve finished the countdown, the Times Square Ball in New York has dropped, and it’s time to shift gears into 2013.  


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Going gluten-free

January 15, 2013

 New Year’s is a popular time for people to resolve to make diet and exercise changes to develop a healthier self.  


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International Pineapple Day at Bahama Breeze

In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)

10/10/13 2:00 pm EDT

Ditch the weighting agents: A cost effective solution for delivering flavors and actives

Available On Demand Learn how to reduce costs and energy use by enabling high oil load emulsions, eliminating the need for weighting agents like brominated vegetable oil (BVO).

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