Commentary

Premeditated shopping on the rise

By Jennifer Zegler
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 In an effort to save money, today’s recession-shocked shoppers continue to evolve their retail tactics.  


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Drink your oatmeal?

By Jennifer Zegler
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It’s well-known that breakfast is the most important meal of the day, but with increasingly hectic schedules — not to mention the hard-to-resist snooze button — time-crunched consumers often find themselves skipping the meal.
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Fast-growing future

By Jessica Jacobsen
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A comical line in the digital animation film “The Lorax” quips that if you put something in a plastic bottle, people will buy it. Although the joke is meant as a mockery of selling bottled air, many beverage categories have emerged in bottles in the last couple of years.
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Authenticity finds a niche

By Jennifer Zegler
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Technology advancements have given us 3-D TVs, virtual tradeshows and smartphones with electronic personal assistants, but it’s a shame that this magazine does not have an interactive smell component this month.
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‘Smart’ marketing

By Jessica Jacobsen
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My phone isn’t smart — if it were a student, it would be a C-average one.
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The curious case of a beverage boom

By Jennifer Zegler
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Gordon Wade, chief executive officer of the Category Management Association (CMA), Wimberley, Texas, mentioned during an interview for this month’s Channel Strategies article an interesting observation about the industry’s explosive growth.
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Packaging opportunities

By Jessica Jacobsen
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Packaging can be an important, yet difficult decision for beverage-makers. In this month’s category focus article about kids drinks, Sarah Theodore, global drinks analyst for Mintel Food & Drink, Chicago, notes that the kids market has been a little bit slow to embrace packaging innovation, but is starting to pick up steam. However, resealable pouch packages, the benefits of which include on-the-go convenience, have begun to catch on in the category, she says.
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Beverage Beat: Riding the trend rollercoaster

By Jennifer Zegler
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Similar to the drops, twists and turns of popular amusement park rides, product fads can leave beverage-makers gasping for breath — and redirecting budgets. Take for example, pomegranate, formerly the most super of the superfruits, which has plausibly suffered the most due to consumers’ frequently fickle preferences.
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Last Drop: Positive outlook

By Jessica Jacobsen
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Staying on top of what is new in the beverage industry can sometimes make you forget about its history. When watching the Ken Burns three-part PBS special “Prohibition,” I was surprised to learn that some of the founding fathers of the United States enjoyed fermented cider.
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Beverage Beat: Care for a sample?

By Jennifer Zegler
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With consumer perceptions of the economy about as bleak as a winter weather forecast in the Midwest, it’s no wonder marketers are embracing any and all methods to reach consumers.
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Multimedia

Videos

Image Galleries

Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

6/25/14 2:00 pm EDT

Crafting growth: A look into the bourgeoning craft beer market

Learn how the beer segment is performing and where it is heading, what to consider before expanding your markets and innovations that are captivating consumer audiences.

Podcasts

Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

BI August 2014 cover

2014 August

The August 2014 Beverage Industry includes a cover story on KeVita, as well as articles about beverage consumers, natural and organic varieties, smart snacks, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!

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