Channel Strategies

Discount retailers increase their market share

Store openings, growing acceptance contribute to channel success.
May 15, 2013

Similar to how fast food restaurants added dollar or value menus in order to entice consumers, the value proposition for discount retailers has helped dollar retail chains gain market share against traditional retail formats.


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Taking a tactical approach to category management

Retailers engage consumers with merchandising strategies
April 15, 2013

Similar to how college basketball coaches instituted end-of-game timeouts in order to strategize a “sure-fire” inbounds play during March Madness, retailers and brand owners are calling their own plays when it comes to merchandising. Retailers and brand owners have taken a methodical approach to different merchandising tactics for brands and categories in order to engage consumers and stimulate purchase behavior, experts note.


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Drug stores offer convenience, expertise for consumers

Loyalty and rewards programs keep consumers coming back.
March 11, 2013

For cold and flu season, allergy season and everything in between, drug stores provide consumers with the advice and relief they need for their ailments.


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Alcohol raises the bar in on-premise channels

February 11, 2013

 Whether it’s the ambiance, celebrity sightings, exclusivity, cocktails or a combination of all of the above that attract consumers to nightclubs, it’s clear that the “cool factor” is a must-have for success.  


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Supermarkets compete for consumer share

Pre-mixed cocktails post strong growth in supermarkets
January 11, 2013

 By offering a wide variety of items such as food, beverages, health products and more, supermarkets have managed to remain relatively stable in terms of store performance during the last year, experts suggest.  


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Mass merchandisers downsize for urban markets

December 11, 2012

 According to IBISWorld’s July 2012 report, “Warehouse Clubs & Supercenters in the US,” supercenters are one of the fastest-growing industries in the retail sector and have shown consistent growth during the last five years.  


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New standards impact school nutrition

Beverage companies look to meet new guidelines
October 31, 2012

For the first time in more than 15 years, the U.S. Department of Agriculture (USDA) announced new standards for school meals, including beverages. 


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High hopes for on-premise

Value offerings, creative drinks bring consumers out
October 30, 2012
Although it’s true that “there’s no place like home,” the on-premise segment strives to offer consumers something they cannot get at home, whether it’s the environment, the service or the drinks.
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Drug stores' prescription for success

Pricing, merchandising attract drug store shoppers
August 10, 2012
The drug store channel showed higher-than-average growth last year with unit sales increasing 2.2 percent versus a retail industry average decline of 0.6 percent in food, drug, convenience and mass merchandise stores, excluding Walmart, according to Susan Viamari, consumer insights expert at Chicago-based SymphonyIRI Group.
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Category management leverages insights

Technology, research provide retail solutions
April 13, 2012
When it comes to category management, retail experts often agree that beverage manufacturers are on the leading edge of understanding assortment and placement of their products within retail outlets. Paul Weitzel, managing partner at Willard Bishop, Barrington, Ill., attributes part of the segment’s success to the direct store distribution (DSD) system used by many manufacturers.
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International Pineapple Day at Bahama Breeze

In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)

10/10/13 2:00 pm EDT

Ditch the weighting agents: A cost effective solution for delivering flavors and actives

Available On Demand Learn how to reduce costs and energy use by enabling high oil load emulsions, eliminating the need for weighting agents like brominated vegetable oil (BVO).

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