Channel Strategies

How to maximize your holiday merchandising

Wirtz Beverage Group executive details tips for a successful holiday merchandise display

It’s that time of year where homes and businesses get in the holiday spirit with decorations, festive music and tasty treats. The consumer packaged goods (CPG) market is no stranger to this holiday inspiration including limited-edition products and packaging. However, adding these seasonal items to a retailer’s merchandising plans adds a special consideration during this time of year.


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Sonic debuts line of hand-crafted sodas

Foodservice chain to offer made-to-order soft drinks layered with real fruit and fruit flavors

Sonic Drive-In, Oklahoma City, Okla., introduced new Sonic Splash Hand-Crafted Sodas that offer customers a lighter artisanal beverage option, the company says. Sonic Splash sodas are made to order to guests’ taste specifications, starting with sparkling filtered water and infused with a selection of real fruit or fruit flavors.


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Kraft Foodservice to offer free Mio merchandising racks

Racks designed to entice bottled water sales at foodservice locations

Kraft Foodservice, a division of Northfield, Ill.-based Kraft Foods Group Inc., is offering free merchandising racks for its Mio liquid water enhancers. Designed to boost bottled water sales at foodservice locations, the company is offering two options: a hitchhiker rack or a cooler door rack.


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Cinemark to offer Honest Kids juice drinks

Partnership will feature organic offerings at Cinemark theaters nationwide

Cinemark Holdings Inc., Plano, Texas, announced that its chain of theaters now offer Honest Kids organic juice drinks. Starting immediately, the beverages are available in all of the company’s 334 cinemas nationwide. Honest Kids organic beverages are available for sale individually as well as in Cinemark’s Movie Snack Packs.


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How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view infographic in PDF format.

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI March 2015

2015 March

The March 2015 Beverage Industry includes a cover story on Lagunitas Brewing Co., as well as articles on the 2015 Beer Report, cocktail mixology, and more. Check it out today!

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THE BEVERAGE INDUSTRY STORE

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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