Annual survey of online shoppers reveals consumer expectations
February 24, 2014
Although retailers have historically used the “multichannel” approach to reach consumers, the rapidly growing focus on the consumer and integrated, customer-focused technology has paved the way for a “total retail” experience, according to New York-based PwC’s report “Achieving Total Retail: Consumer Expectations Driving the Next Retail Business Model.” Based on a survey of more than 15,000 online shoppers globally, the study reveals eight consumer expectations that call upon retailers to create a total retail business model transformation.
Consumers are more likely to buy a drink at a c-store while holiday shopping
December 12, 2013
As consumers rush to finish their holiday shopping, they say they will rely more on convenience stores for beverages and snacks, stocking stuffers, party items and cash from ATMs, according to a consumer survey released by the National Association of Convenience Stores (NACS), Alexandria, Va.
Technomic evaluated adult beverage incidence at casual and fast-casual restaurants
November 25, 2013
New data from Chicago-based Technomic Inc. reveals that adult beverage programs at leading chain restaurants also enhance guest satisfaction. In a new white paper, “Adult Beverage Consumption at the Leading Restaurant Chains,” the market research firm shows how adult beverage consumption across 40 casual-dining and fast-casual restaurants serving adult beverages is associated with higher ratings of the overall experience and stronger loyalty to that restaurant.
Wine on tap began to catch on in the late 2000s in major metropolitan areas like New York City and San Francisco as a way for cost-conscious consumers to sample premium wines without having to purchase an entire bottle. In recent years, the popularity of wine on tap has spread inland.
Burger chain offers freshly brewed, organic iced teas at all US locations
October 29, 2013
Smashburger, Denver, announced that it will carry Bethesda, Md.-based Honest Tea’s fresh-brewed organic iced teas at all of its restaurants nationwide. Each Smashburger location will brew a selection of iced teas from the independent operating unit of The Coca-Cola Co.
The August 2015 issue of Beverage Industry includes a cover story about Goose Island beer, as well as articles about digital marketing, energy drinks, and CORE Hydration bottled water. Check it out today!