The formulation has been carefully and meticulously perfected and packaged. And the next step is just as crucial to marketing the product and ensuring success of the brand — printing and applying labels.
An early-spring snowstorm did not stop attendees and exhibitors from trekking to Chicago's McCormick Place to see and showcase the latest supply chain solutions at ProMat, which took place March 23-26.
When parents are teaching their children how to handle breakable objects, they often remind them to use extra care and handle it gently with two hands. The case packers segment of a beverage line also is learning to handle newer, more breakable packages with care in order to ensure that lightweight and flexible packages are gently packed and shipped to stores in one piece.
In the past 13 years, the aluminum can market has come a long way within the craft beer segment. Back in 2002, only one craft brewer packaged its beer in aluminum cans, according to the Aluminum Association.
Although the term “flexibility” often is used to describe expectations for beverage industry equipment, in terms of labeling equipment, there still is a place for more rigid machines dedicated to specific operations, notes Raul Matos, vice president of sales and marketing at Miami-based Karlville Development LLC.
The August 2015 issue of Beverage Industry includes a cover story about Goose Island beer, as well as articles about digital marketing, energy drinks, and CORE Hydration bottled water. Check it out today!