Novelist Dan Brown has seen his protagonist Robert Langdon decipher his fair share of codes and symbols in his best-selling novels, but for consumer packaged goods (CPG) companies, it’s all about clear, concise codes instead of ones that contain hidden secrets.
On the production line, beverage packages face multiple obstacles, such as chipped or broken glass, deformed plastic, mis-seamed cans, over- or under-filling, incorrect labeling, leaking, contamination, and misapplied caps and closures, to name a few defects.
According to the Packaging Machinery Manufacturers Institute (PMMI), companies continue to make capital investments in packaging machinery. Shipments for packaging machinery in the United States increased 12 percent in 2010 compared to 2009, bringing shipment totals to $5.5 billion versus $4.9 billion the prior year, according to a PMMI report released in November.
As the saying goes, “variety is the spice of life,” and for beverage-makers, package variety also can be a tactic to spice up sales. In the aluminum category, packaging manufacturers have gone beyond the traditional 12-ounce can and now offer a range of shapes, sizes and closures to help beverages stand out on store shelves.