Narragansett Beer and Del’s Frozen Lemonade are teaming up once again to release the new Del’s Variety Pack. The limited-edition 12-pack will feature the long-awaited return of fan favorite Del’s Black Cherry Shandy alongside summertime classics Del’s Lemon Shandy and Del’s Watermelon Shandy.
Hoplark announced the launch of Hoplark 0.0 Citra, a non-alcohol craft brew with zero calories, zero alcohol, zero sugar, zero carbs, zero gluten and zero added flavors, the company says.
Schlafly Beer released its 30th anniversary sampler: Reelin’ in the Beers. The mixed 12-pack has a lineup of fan favorite brews that represent the past, present and future of the acclaimed craft brewery, it says.
One of the most harshly impacted industries in the early days of the pandemic, on-premise has shown its ability to pivot. Data suggests that the channel has recovered from its early pain points with analysts predicting growth for on-premise.
New innovation is reminiscent of the '90s slushy flavors
March 23, 2022
Chicago-based Mike’s Hard Lemonade announced the launch of its Mike's Hard Freeze. In response to fans' love for nostalgic flavors, Mike's Hard Freeze brings back the '90s, with a throwback of slushy flavors, the company says.
The virtual, Heineken Silver brews with pixels, not yeast
March 22, 2022
Amsterdam, Netherlands-based Heineken launched its first, brand new, virtual beer: Heineken Silver. The Heineken virtual beer launched exclusively in its virtual brewery within the immersive digital platform, Decentraland.
Analysts note that the craft beer market has rebounded following challenging years, but caution the segment still should be wary of competitive segments.
In the U.S. beer market, the competition remains fierce as beyond beer products has challenged traditional beer; however, niche markets like hard cider also have experienced the affects from new age beyond beer entrants.