As consumer preferences shift, imported beers’ growth streak could be challenged. However, brewers tap into key consumer trends to combat deceleration.
For the U.S. flavored malt beverage market, including hard seltzers, analysts are seeing ambiguous product attributes drive consumers to the beer category.
For the U.S. beer market, the road to recovery is showcasing the determination of major players. For domestic brewers, competition from non-traditional segments prompts exploration.
Shiner Bock introduced its new IPA series, Shiner Tex Hex IPA, beginning with the launch of the flagship Bruja’s Brew, an IPA brewed with cactus water. Bruja’s Brew will be the first of three new IPAs launched under the Tex Hex umbrella in 2022, it says.
Urban South Brewery introduced a brand new beer to its year-round lineup: Paradise Park IPA. A hazy, juicy IPA sitting at 4% ABV and 120 calories, Paradise Park IPA is part of Urban South's growing Paradise Park brand family.
Dogfish Head Craft Brewery’s Off-Centered Art Series is a yearly collection of four limited-edition beers featuring artwork by a different collaborating artist. The brewery’s featured artist for 2022 is Max Mahn, a well-known printmaker and illustrator from Missoula, Mont.
Simply Spiked Lemonade variety pack to launch this summer
January 25, 2022
Chicago-based Molson Coors Beverage Co. expanded its exclusive agreement with The Coca-Cola Co., Atlanta, to develop and commercialize a brand of full-flavor alcohol beverages inspired by the country’s No. 1 chilled juice brand: Simply.