Wormtown Brewery announces the launch of its brand refresh. The brewery’s upgraded look represents their mission to embrace their community, celebrate each day, and provide approachable drinks for everyone to enjoy, the company says.
2 Towns Ciderhouse announced its collaboration with Silver Moon Brewing in the 10th annual F* Cancer campaign. Consumers now have the opportunity to have the name of their honored loved one printed directly on the can or packaging of a 2 Towns Cider, Silver Moon IPA, or CRUX beverage with a minimum donation of $30.
Experts note that the proliferation of non-alcohol beer has allowed the category to retain consumers as beer contends with more competition in recent years.
Import beer posted another strong year in 2023 with experts calling attention to the performance of Mexican beers as the driving force behind that growth.
The U.S. beer market’s resume showcases some wins and losses. To build out its future, analyst suggest domestic beer explore flavor innovations and packaging to engage new consumers.