#ChampionTheMatch campaign brings exclusive content and experiences, special-edition packaging
February 17, 2015
To help U.S. soccer fans get into the action of the Union of European Football Associations (UEFA) Champions League (UCL) games, Heineken is kicking off its 2015 #ChampionTheMatch UCL campaign. The brand of White Plains, N.Y.-based Heineken USA will give fans of legal drinking age access to soccer legends through the Twitter handle @HeinekenSoccer, new Heineken UCL packages featuring contests, and a chance to get up close with the Champions League trophy, the brand says.
Manufacturers and suppliers to the craft brewing industry are heading to Portland, Ore., for the 32nd Craft Brewers Conference & BrewExpo America (CBC). Taking place April 14-17 at the Oregon Convention Center, the annual event is hosted by the Brewers Association, Boulder, Colo., and will welcome an estimated 11,000 attendees.
38 companies create first-ever crowdfunded Super Bowl commercial
January 28, 2015
In a fiscally conservative approach to Super Bowl XLIX advertising, Newcastle Brown Ale, a beer brand of Heineken USA, White Plains, N.Y., suggested to other brands that they all join forces for a collaborative Super Bowl ad. The result is the world’s first crowdfunded Super Bowl ad.
Anheuser-Busch-sponsored survey reveals consumers are planning ahead to get home safely
January 27, 2015
As the exclusive beer sponsor for Super Bowl XLIX, St. Louis-based Anheuser-Busch announced the results of a recent survey conducted on its behalf by Harris Interactive, Rochester, N.Y., that show deeper insights about consumers' Super Bowl XLIX plans and drinking decisions. According to the survey results, 73 percent of Americans of legal drinking age plan to watch Super Bowl XLIX, and, of those who plan to drink at Super Bowl parties, 71 percent will make plans to get home safe in advance.
Tin Man Brewing Co., Evansville, Ind., released four of its core craft beers in 16-ounce cans from Rexam Beverage Can Americas, Chicago. The craft brewer noted that it chose to package its Circuit Bohemian Pilsner, Alloy American Pale Ale, River Irish Red Ale and Overlord Imperial IPA in cans because it is the ideal package for craft beer.
The January 2017 issue of Beverage Industry includes our 2017 Bottler of the Year cover story as well as articles about new product development, packaging, health and wellness products and more. Check it out today!