Following its acquisition by C&C Group, Hornsby’s Cider received an updated brand image to capture its 15-year-old brand essence while helping it stand out from other brands in the category, the company says.
Crown Imports LLC, a division of Constellation Brands, expanded its Corona Extra brand into space via an interactive billboard in New York City called “Luna Corona” that used astronomy to turn the wedge shape of a “waxing moon” into the iconic lime of a Corona.
Manufacturers urge Congress to pass legislation to grow industry, jobs
August 7, 2013
Congressmen Earl Blumenauer, D-Ore., and Chris Collins, R-N.Y., introduced the bipartisan Cider Industry Deserves Equal Regulation (CIDER) Act. The act would amend the section of the tax code that deals with wine and related beverages to allow hard cider-makers increased flexibility in their final products without potentially facing increased tax liability.