The refreshed bottle and glassware feature sleek and stylish designs that draw inspiration from Peroni’s rich history and updates its iconic elements, the company says.
Brand consolidation under Copper Fox reflects distiller’s history, culture
February 11, 2019
“The new packaging and label design better organizes our current product portfolio, better communicates our rich brand story at the shelf, and helps cut down on confusion as it didn’t seem that people understood our Copper Fox Rye and Wasmund’s Single Malt were from the same distillery,” said Rick Wasmund, founder and master distiller at Copper Fox Distillery, in statement.
Trumer Pils seeks to stand out from other craft beer brands
January 17, 2019
Combining bright white and the brand’s signature red, the new design puts “Trumer Pils” front and center — paying tribute to its homeland of Berkeley, Calif., the company says.
Beverage companies are investing more into packaging. Jose Cuervo and Welch’s Sparkling Grape Juice release limited-edition bottles that support events and tenured retail partners. Additionally, a craft beer brand and cold-brew coffee brand update their labels to appeal to consumers.
Secondary packaging design features serving facts, ingredient label
January 14, 2019
Bud Light announced that it will add a comprehensive on-pack serving facts and ingredient label, by unveiling a new secondary packaging design that will hit stores in February.
Among the changes, the new design puts the Reed’s name front and center, more clearly highlighting the levels of ginger intensity in each of the three varieties (Original, Extra and Strongest), while maintaining the bold, island-inspired theme that helped establish the brand as America’s No. 1 selling ginger beer, the company says.
Woodford Reserve Distillery, Versailles, Ky., announced that the spirits-makers flagship brand — Woodford Reserve — has released its annual holiday bottle. This year’s bottle features a snowy distillery scene.
North American iLab and Customer Experience center debuts at Labelexpo Americas
October 17, 2018
At Labelexpo Americas, Avery Dennison continued to build on its “Pioneering Change” theme by showcasing its continued commitment to helping label converters remain ahead of trends so they can grow their businesses and bring creative, sustainable solutions to customers.