In the U.S. beverage market, consumers are seeing more of their favorite brands and companies partner to cross figurative lines by entering new categories through collaboration efforts.
SVEDKA Tropics Tea Spritz available in 3 flavors nationwide
March 29, 2022
SVEDKA Vodka, a brand of Victor, N.Y.-based Constellation Brands, is twisting things up this spring and summer with the launch of their latest extension: SVEDKA Tropics Tea Spritz, a new spirits-based hard seltzer.
Shopper intelligence firm estimates St. Patrick’s Day week sales to be 5-15% higher than 2019 levels
March 10, 2022
Shopper intelligence leader Catalina, St. Petersburg, Fla., has tapped into its Buyer Intelligence Platform to determine how the ongoing COVID-19 pandemic has impacted alcohol beverage purchases at grocery stores across the country for St. Patrick’s Day celebrations and how they are likely to fare in 2022.
SouthNorte Beer Co., the maker of Mexican-style craft beers, branched out to offer three premium ready-to-drink (RTD) canned cocktails: Paloma, Mexican Mule and Matador.
Ready-to-drink beverage alcohol brand announces equity crowdfunding campaign on Wefunder
February 28, 2022
BeatBox Beverages, Austin, Texas, announced its newest flavor: Juicy Mango. As the eighth flavor of the popular ready-to-drink brand’s lineup, Juicy Mango is bursting with fresh fruit flavor and a blend of sweet and tangy notes, the company says.